June 7, 2010, London, U.K., — Sean John, the leading American sportswear brand named after its founder, Bad Boy music mogul Sean “Diddy” Combs, announced today its partnership with Beanstalk, one of the world’s leading brand licensing agencies, to assist Sean John with the acquisition of licensing partners for the brand across Europe. Ciarán Coyle, Beanstalk’s Managing Director, International Operations said, ‘Beanstalk is proud to be working with one of America’s fastest growing, aspirational sportswear brands. Sean John has already established a sound reputation in North America and offers significant opportunities for extension into the European market. Consumers in Europe have a strong connection with Diddy himself, and there is tremendous demand for the brand, already illustrated through sales of Sean John’s top selling fragrances. We believe that the brand will have broad appeal to young, fashion-conscious males across Europe and look forward to working with the Sean John team to grow the brand internationally.’

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