June 23, 2011, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, today announced that it has been selected as the exclusive licensing agency for Stop Staring!, the high-end designer to the stars of vintage-inspired cocktail and party dresses. Leveraging Stop Staring!’s brand equities and expertise—which come from more than a decade at the forefront of Hollywood trend, style and design—Beanstalk will extend the Stop Staring! brand into a number of exciting new product categories worldwide including accessories, footwear, eyewear, leather goods, jewelry, lingerie, outerwear, swimwear and fragrance.
Read MoreJune 13, 2011, Las Vegas, NV., Mandalay Bay Convention Center, Booth 5063, – Beanstalk, a leading global brand licensing agency and consultancy, celebrated its past 12 months of success and innovation today at the 2011 Licensing International Expo. Riding the momentum created by joining forces with Nancy Bailey & Associates, the addition of several major brands to its world-class client roster, and the launch of its innovative business unit, Beanstalk TransAct™, 2011 is quickly shaping up to be one of Beanstalk’s best years ever
Read MoreIt is safe to say that over the last two decades businesses and brands that had traditionally existed offline have scrambled to transition themselves online. Like the advent of the Internet in the ‘90s causing a frenzied rush from brands and consumer products attempting to migrate online, the vast adoption of mobile devices and subsequent mobile platforms have led to furious attempts by brands to become online apps — not particularly surprising. However, I’m more excited about apps becoming brands.
Read MoreJune 13, 2011, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, today announced the addition of Rosa Mexicano to its impressive client roster. Beanstalk will help Rosa Mexicano extend its authentic Mexican fine dining experience into a line of food and beverage products, launching in 2012 at major grocery and club stores.
Read MoreMAY 16, 2011, New York, NY., — Beanstalk, a leading global brand licensing agency and consultancy, today announced the launch of a revolutionary new service offering, TransAct™, to provide integrated technologies and services across legal, contract administration, royalty management, product approvals trafficking, financial reporting, and auditing.
Read MoreMay 17, 2011, London, U.K., – British luxury fashion brand Jaeger today announced a partnership with Beanstalk, one of the world’s leading brand licensing agencies, to help develop the brand’s international licensing programme. Beanstalk will be securing premium licensing partners across a range of lifestyle categories including fragrance, sunglasses, footwear, childrenswear and homewares.
Read MoreMay 3, 2011, New York, NY., — Beanstalk, a leading global brand licensing agency, today announced a partnership between its client, Airheads, and The Jel Sert Company to introduce Airheads Fruit Squeezers, a line of Airheads fruit flavored beverages. In its first foray into the beverage category, Airheads will pair its iconic Watermelon and Blue Raspberry flavors with Jel Sert’s colorful, squeezable packaging to offer a similarly irreverent brand experience as Airheads candy. Airheads Fruit Squeezers launched in April 2011 at select Walmart stores, with additional grocery, mass, and value channel retailers to follow.
“A partnership with Jel Sert provides Airheads with yet another way for consumers to experience our brand and for Airheads to deliver our unique flavor profiles,” said Irene Pritchett, senior brand manager at Perfetti Van Melle USA. “For years, children of all ages have been drawn to our colorful and fun flavors, and we’ve found the right partner to allow us deliver that experience in the beverage category.”
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