Every year, companies take a deep look at what will make their brand stand out. As a licensing and brand extension professional, I spend a lot of time thinking about what strategies and trends will resonate with consumers and build brand value. This year, there are five key trends that I believe smart marketers should tap into to strengthen their brands.
So, if your 2024 resolution is to amplify your brand, read on to learn about the trends you should be considering.
Read MoreWhether it's in the food, film or fashion space, there's a common trend among brands right now, and it doesn't look to be slowing down any time soon.
Read MoreTo stand out, brands need to do the unexpected. They need to implement marketing activities that not only maintain engagement with current consumers but also introduce their brand to new audiences.
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Read MoreMay, 18, 2021, By: Michael Stone, Chairman and Co-founder Of all the current monikered generations, Gen Z (born between 1995 and 2010) is the most stressed out, according to an abundance of data. Their search for stability and trust in an unstable world, opens a unique window of opportunity for brands to hear their voices, entangle with this cohort and, in the process, perhaps, gain brand loyalty. But that loyalty must be earned, their trust must be won.
Read MoreMay 3, 2021, By: Allison Ames, President and CEO- In my last article, “Brick-and-Mortar Retail’s Innovative, Customer-Focused Rebound”, I looked at how brick-and-mortar retail has adapted and demonstrated resilience during the pandemic. Without playing spoiler (click here to read it, if you haven’t already), brick-and-mortar retail isn’t going anywhere, it’s actually getting a new lease on life that is spurring really exciting customer experience innovations that are likely to endure for a long time.
Read MoreApril 14, 2021, By: Todd Kaufman, VP of Business Development - After thirteen months of lockdown, closures and shelter-in-place orders, the end is nearing. For some, it’s here. As the warm weather begins to take hold, the term “spring awakening” has never had more meaning. Accelerated vaccine roll outs have led to cities all over the world gradually reopening offices, schools, restaurants, sporting arenas, gyms and more.
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