May 7, 2014, New York, NY., - Beanstalk, a global brand extension agency, today announced the official launch of Blueprint – Powered by Beanstalk, a new consulting division dedicated to advising companies on how to evolve their brands through innovative and commercially viable brand development and extension strategies.
Read MoreMarch 19, 2014, London, U.K., - Leading global brand extension agency and consultancy, Beanstalk, announced today that it is further expanding its territorial reach through a strategic partnership with prominent Indian brand licensing agency, Wild East Group.
Read MoreMarch 10, 2014, London, U.K., - Global confectionery manufacturer, Perfetti Van Melle, announced that it has appointed leading global brand extension agency and consultancy, Beanstalk, as its exclusive licensing agency in Greater China for the iconic lollipop brand, Chupa Chups®.
Read MoreBY OLIVER HERZFELD, FORBES IP COUNSEL, MARCH 7, 2014 The New York Times, the BBC and the Guardian have all reported on chefs who either discourage, regulate or outright prohibit customers from taking pictures of the food they order. The chefs’ grievances range from a breach of etiquette and disruption to ambiance caused by customers climbing on chairs and engaging in other antics to get the best angle, irritation and annoyance suffered by other patrons subjected to the glare of flashes, poor quality pictures reflecting negatively on the chefs’ creations, and the fact that photograph-taking elongates dining times causing a loss of business through fewer turns.
Read MoreYAHOO CELEBRITY, FEBRUARY 22, 2014 Michael Stone, the CEO of Beanstalk (a top branding and licensing company), notes that, "Snooki's personal appearances command a reported $20,000. Her product updates, which are sent to her almost 7 million Twitter followers and over 10 million Facebook fans, tend to create frenzy. So is she branching into products like other celebrities? Yes. But is she reliable long-term, or just a rapidly burning flame (the latter being a common characteristic of reality TV stars)? That remains to be seen."
Read MoreBY OLIVER HERZFELD, FORBES IP COUNSEL, FEBRUARY 14, 2014 In its February 17, 2014 edition, the National Enquirer’s front page story claimed playwright David Bar Katz was Hoffman’s gay lover, that he had seen Hoffman freebase cocaine the night before Hoffman’s death, and that he had seen Hoffman use heroin on a number of other occasions. Bar Katz has denied all of the Enquirer’sassertions and responded with a defamation lawsuit seeking $5 million in compensatory damages and another $45 million in punitive damages.
Read MoreFebruary 3, 2014, New York, NY., – Leading global brand licensing and brand extension agency, Beanstalk, today announced that Rachel Terrace has been promoted to the position of Senior Vice President, Brand Management, effective immediately. Terrace will expand on her previous role as Vice President, Brand Management by spearheading the strategic development and implementation of Beanstalk’s U.S. clients’ licensing programs.
Read MoreJanuary 27, 2014, New York, NY., – Leading global brand extension agency, Beanstalk, today announced that Allison Ames has been promoted to the position of President of Beanstalk.
Read MoreJanuary 13, 2014, Towson, U.S., – Today BLACK+DECKER introduced a new global brand identity for its consumer branded power tools, outdoor power equipment, and home products.
Read MoreJanuary 14, 2014, New York, NY., - HGTV HOME™ announced today the launch of its HGTV HOME™ Baby furniture collection—now available for purchase exclusively in 86 buybuy BABY® stores in the United States. The first two offerings in the furniture collection—“Grayson” and “Hayden”—feature fresh, beautiful designs with gender neutral options that will complement any nursery décor.
Read MoreJanuary 6, 2014, New York, NY., – Beanstalk, a leading brand licensing agency and consultancy, has signed the famous Got Milk? brand for representation. Beanstalk will leverage the brand’s 90% awareness level to extend the trademark to both food and non-food products. The goal of the program is to drive awareness of Got Milk?, increase fluid milk consumption, as well as to ensure that drinking milk is top of mind for consumers in the non-dairy aisles of retail. While the licensing program is targeted at all consumers, the primary focus is families with children.
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