Brand extension through licensing, a business model in which a third party manufacturer produces and distributes products on behalf of another brand, has long been flying under the radar for marketers.
Read MoreJuly 14, 2016, New York, NY., – The Estate of Mahatma Gandhi has signed an exclusive representation agreement for advertising and media campaigns with Beanstalk, a global licensing agency headquartered in New York.
Read MoreJuly 11, 2016, New York, NY., –The Estate of Yogi Berra and Steiner Sports have signed an exclusive representation agreement with Beanstalk, a global licensing agency headquartered in New York, for advertising and media campaigns.
Read MoreJuly 8, 2016, New York, NY., - The Estate of Humphrey Bogart, one of the most legendary actors of all time, has signed a representation agreement with Beanstalk, a global licensing agency headquartered in New York.
Read MoreJune 16, 2016, New York, NY., – The U.S. Army has entered into a licensing agreement with UNIFORMED Collection to expand its home offering to include uplifting wall-décor sourced from reclaimed wood.
Read MoreJune 13, 2016, New York, NY., - Beanstalk, a leading global brand extension licensing agency, today announced the launch of STUDIO B @ Beanstalk, the company’s service specializing in creative design.
Read MoreJune 6, 2016, New York, NY., - Beanstalk, a leading global brand extension licensing agency, today announced the addition of the representation of personality rights of legendary icons to its comprehensive range of services.
Read MoreApril 13, 2016, London, U.K., - Leading global brand extension agency, Beanstalk, announced today that it is further expanding its on-the-ground presence across the German speaking region (GAS region) through a strategic partnership with award-winning merchandising and licensing agency, g.l.a.m.
Read MoreFebruary 17, 2016, London, U.K., - Global confectionery manufacturer, Perfetti Van Melle, has partnered with leading multinational consumer goods cooperation, Unilever, for a range of individually wrapped ice-creams under the iconic Spanish lollipop brand, Chupa Chups.
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