By Oliver Herzfeld - Using another’s trademark on your goods and services usually requires a license. However, there are exceptions to that general rule. For example, under certain circumstances, you are not required to obtain a license in connection with trademark uses for purposes of parody. The recent decision in the case of Louis Vuitton v. My Other Bag provides a good example of this legal principle.
Read MoreBy Michael Stone - Why are corporate marketing leaders and others turning to licensing as never before? With the exponential growth of targeted marketing through the internet, the decline of traditional advertising, and the readily available information about products on the internet, brand owners are now compelled
Read MoreNovember 4, 2016, Charlotte, NC., — GMDS USA today announced a three-year licensing deal with Microsoft Studios’ Turn 10 to bring Forza Motorsport-licensed apparel and merchandise to racing fans on and off the track.
Read MoreOctober 11, 2016, London, U.K., – Tinderbox, the digital division of global brand extension agency Beanstalk, has added Blues Clothing Limited to the growing success of the Consumer Products licensing programme for the blockbuster science fiction franchise, Halo®.
Read MoreOctober 11, 2016, London, U.K., — Beanstalk, a leading global brand extension agency, has been appointed by Microsoft to represent its iconic Xbox brand in the UK, Europe, Australia and New Zealand.
Read MoreOctober 10, 2016, London, U.K., – Leading global brand extension agency, Beanstalk, has signed world-renowned adventurer Bear Grylls for representation.
Read MoreOctober 3, 2016, New York, NY., – The Farrah Fawcett Foundation has signed an exclusive representation agreement with Beanstalk, a global licensing agency headquartered in New York. Farrah Fawcett is among the most iconic television stars in history.
Read MoreBy Lisa Reiner - Times are tough in the food and beverage world, especially if you are looking to get a new product on the sought after shelves of supermarkets.
Read MoreAugust 22, 2016, New York, NY., – The Isaac Hayes Estate has signed an exclusive representation agreement with Beanstalk, a global licensing agency headquartered in New York.
Read MoreBrand extension through licensing, a business model in which a third party manufacturer produces and distributes products on behalf of another brand, has long been flying under the radar for marketers.
Read MoreJuly 14, 2016, New York, NY., – The Estate of Mahatma Gandhi has signed an exclusive representation agreement for advertising and media campaigns with Beanstalk, a global licensing agency headquartered in New York.
Read MoreJuly 11, 2016, New York, NY., –The Estate of Yogi Berra and Steiner Sports have signed an exclusive representation agreement with Beanstalk, a global licensing agency headquartered in New York, for advertising and media campaigns.
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