New York, NY, May 20, 2019 - Online travel agency Travelocity has expanded its partnership with brand licensing company Beanstalk. The renewed agreement will see Beanstalk identify new opportunities to expand Travelocity’s licensing program into the luggage, electronics and fitness tracker verticals. Travelocity’s previous licensing deals include consumer products such as wallets and accessories.
Read MoreNew York, NY, May 14, 2019 | Carnegie Hall has chosen Beanstalk to serve as its global licensing agent. Beanstalk’s new role will see the company identify new licensing avenues that complement Carnegie Hall’s music education programs and venue brand identity.
Read MoreApril 17, 2019 | By Oliver Herzfeld and Ronald L. Crane
Marketing Architects, Inc., an agency that produced advertising with unsubstantiated claims for weight-loss products, has recently settled a joint complaint brought by the Federal Trade Commission and the State of Maine. As part of the settlement,
Read MoreApril 3, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk
With so many failures over the years, what’s the secret that allows one celebrity to succeed and causes so many others to fail? Michael Stone, Beanstalk Chairman & Co-founder, discusses the five factors that are necessary for celebrity success and the reasons why retailers are interested in these celebrity licensing programs.
Read MoreApril 12, 2019 | By: Martin Cribbs
Most celebrities aren’t brands. Legendary icons are. This month we’re focusing on Bozo the Clown, and the actor Larry Harmon who, after purchasing the rights to Bozo, was responsible for his worldwide fame and success.
Read MoreNew York, NY, April 8, 2019 | Beanstalk has brokered a deal between the U.S. Army and Vera Bradley to create a collection of fashion items.
Read MoreApril 3, 2019 | By: Allison Ames, President & CEO, Beanstalk
We are empowered consumers, and healthy activities have become an integral part of our consciousness. And as a result, brands are stepping up their game to satisfy consumers’ wellness aspirations. Self-care solutions are manifesting themselves big time from food to fitness to travel to living. So embrace (if you haven’t already) the wellness trends that will lift your spirits, nourish your mind and empower the “healthinista” in you.
Read MoreApril 2, 2019 | By: Martin Cribbs
Most celebrities aren’t brands. Legendary icons are. Following on the successful feature film Stan & Ollie, we’re focusing on Laurel & Hardy - the most famous and beloved comedic duo in history
Read MoreMarch 13, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk
As the retail ecosystem changes rapidly, many brand owners, marketers and retailers are scrambling to figure out how to adapt. It’s likely that many winners will do so by using a frequently overlooked marketing strategy and tool: brand licensing.
Read MoreFebruary 26, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk
It looks like Toys "R" Us is rising from the dead already, as many speculated would happen. Rebranding as Tru Kids Brands, the investors who currently own TRU are weighing the possibility of opening freestanding stores and smaller shops within larger stores, with the goal of relaunching the brand by the holiday season of 2019.
Read MoreNew York, NY, February 18, 2019 | Bruce Lee Enterprises and OVO Energy have extended the Boost Lee campaign for the “Boost Power” mobile app, inspired by the martial artist.
Read MoreFebruary 14, 2019 | By: Michael Stone and Stephen Paskoff
How can brands still be getting it so wrong? In an age where the most-desired market segments — Millennials, Gen X and older Gen Z consumers — are driven by values, and especially diversity and inclusion and the positions that brands take, the fact that brands still release racist products and ads is mind-boggling.
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