London, UK, August 5, 2020 - Source catches up with head of Tinderbox, Dave Tovey to find out how further growth is being planned as thousands of people discover gaming in lockdown.
Read MoreAugust 3, 2020 - In late May, as Black Lives Matter protests roiled the nation, executives at one financial services conglomerate went from calling the killing of George Floyd "terrible events" to condemning it as a murder within one week. Then, in a series of virtual town halls that featured Black executives sharing their personal experiences, the firm's top leaders pledged to fight against systemic racism.
Read MoreNEW YORK, NY (July 6, 2020) – The Metropolitan Museum of Art, one of New York City’s most important and beloved cultural institutions, which garners over 7 million visits annually by art enthusiasts from around the world, has partnered with global brand extension licensing agency Beanstalk, to bring the Museum’s unparalleled collection and educational content to an even wider audience.
Read MoreJune 23, 2020: By: Michael Stone, Chairman and Co-founder of Beanstalk
Companies that own Aunt Jemima pancake mix, Uncle Ben’s rice, Eskimo Pies ice cream bars, and many others, will be “retiring” brand names and visual identities that are considered offensive to many is just one more reminder of how “entangled” brands and consumers have become.
Read MoreNew York, NY, June 17, 2020 – The proper treat for grown-ups is here! Baileys, the ultimate indulgent treat, and Jessica Pastries, the producer of in-store bakery desserts, have partnered to introduce Baileys desserts to grocery stores across Canada. Beanstalk, Diageo’s brand extension licensing agency, secured the partnership with Jessica Pastries.
Read MoreNew York, NY, June 16, 2020 – The U.S. Army has executed a license agreement with leading watch manufacturer, Invicta Watch Company of America, which has more than a century of expertise and caters to watch collectors, to launch a line of premium U.S. Army-branded wrist watches that are engineered to the highest standards. Beanstalk, the U.S. Army’s brand extension licensing agency, brokered the agreement.
Read MoreNew York, NY, June 17, 2020 - For years a debate has raged – do brands matter anymore? In the age of the Internet with unlimited product information at our fingertips, some argue brands are no longer needed to help consumers make buying decisions. Enter 2020 and COVID-19.
Read MoreNew York, NY, June 16, 2020 - During the first day of Licensing Week Virtual, industry leaders highlighted the growing importance nostalgia and creative thinking will play in licensing across the brands and lifestyle categories.
Read MoreNew York, NY, June 16, 2020 - Licensing Week Virtual kicked off Monday, June 15, offering a host of informative talks and seminars. Allison Ames, president and chief executive officer, Beanstalk, led a dynamic discussion, “Consumers, Brands and Retailers: Adapting in the New Reality,” about the present and future state of retail, branding and consumer behavior. Panelists included Michael Stone, chairman and co-founder, Beanstalk; Stephanie Wissink, managing director, Jefferies; and Rob Gaige, managing partner, Q, Sparks & Honey.
Read MoreNew York, NY, June 16, 2020 – Bush Brothers & Company, maker of BUSH'S®, the leader in branded bean-based food, is partnering with global brand extension licensing agency, Beanstalk, to extend the brand into complementary food categories as part of its commitment to providing consumers with healthy and great tasting food options.
Read MoreNew York, NY, May 26, 2020 - Ahead of Licensing Week Virtual, License Global Magazine tapped Beanstalk to learn more about the agency’s strategy, upcoming licensing trends, the importance of trade shows (both in-person and virtual) and more.
Read MoreMay 15, 2020 - London UK - Finsbury and Diageo are extending their successful relationship, brokered by Beanstalk, by adding a Baileys Strawberries and Cream celebration cake to the range of treats already in market. The celebration cake follows biscuits and Easter eggs of the same flavour, as a new product for the summer months.
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