The Power of Licensing #17: Gen-Z: They Crave Stability And Trust, So Give It To Them

May, 18, 2021, By: Michael Stone, Chairman and Co-founder Of all the current monikered generations, Gen Z (born between 1995 and 2010) is the most stressed out, according to an abundance of data. Their search for stability and trust in an unstable world, opens a unique window of opportunity for brands to hear their voices, entangle with this cohort and, in the process, perhaps, gain brand loyalty. But that loyalty must be earned, their trust must be won.

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Perkins Restaurant & Bakery And Huddle House Partner With Beanstalk To Extend Sister Restaurant Brands Into New Food Categories

New York, NY, May 7, 2021 – Family dining restaurants, Perkins Restaurant & Bakery and Huddle House, are partnering with global brand extension licensing agency, Beanstalk, to extend their beloved menu items into new food offerings, bringing the dine-in restaurant experience home.

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As We Emerge from the Pandemic: The New Face of Consumer Experiences

May 3, 2021, By: Allison Ames, President and CEO- In my last article, “Brick-and-Mortar Retail’s Innovative, Customer-Focused Rebound”, I looked at how brick-and-mortar retail has adapted and demonstrated resilience during the pandemic. Without playing spoiler (click here to read it, if you haven’t already), brick-and-mortar retail isn’t going anywhere, it’s actually getting a new lease on life that is spurring really exciting customer experience innovations that are likely to endure for a long time.

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Edible controllers and King-sized bedding: How the Xbox brand is connecting with licensing

London, UK, April, 14, 2021 - After thirteen months of lockdown, closures and shelter-in-place orders, the end is nearing. For some, it’s here. As the warm weather begins to take hold, the term “spring awakening” has never had more meaning. Accelerated vaccine roll outs have led to cities all over the world gradually reopening offices, schools, restaurants, sporting arenas, gyms and more.

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Spring Awakening: Ten Trends for Q2

April 14, 2021, By: Todd Kaufman, VP of Business Development - After thirteen months of lockdown, closures and shelter-in-place orders, the end is nearing. For some, it’s here. As the warm weather begins to take hold, the term “spring awakening” has never had more meaning. Accelerated vaccine roll outs have led to cities all over the world gradually reopening offices, schools, restaurants, sporting arenas, gyms and more.

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