Posts tagged CBD
Cannabis and the Branding Challenge: It’s Not Just About Legalization, It’s About Normalization

October 29, 2019 | By: Allison Ames, President and CEO of Beanstalk

There’s no doubt that we are in the midst of a green rush: By 2022, sales of legal cannabis are expected to surpass $20 billion. And sales of CBD (short for cannabidiol, it’s the non-psychoactive ingredient in cannabis and hemp versus THC, the psychoactive ingredient) products grew by 57% last year alone. This year, three out of four U.S. chefs identified cannabis-infused food as a strong trend. According to surveys, members of Gen Z view cannabis as healthier than alcohol.

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Thought LeadershipBeanstalk BeanstalkThought Leadership, Cannabis, Allison Ames, CBD, Hemp, Advertising Week
The Power of Licensing #10: What Do Plus-Size Apparel, Cannabis And Esports All Have In Common? Part Two Of A Three-Part Series

August 5, 2019 | By: Michael Stone, Co-founder and Chairman

This is the second of a three-part series about product categories that have recently re-invented themselves due to cultural, societal, technological and political trends. Categories where the economics intersect with the trends. Part One in the series examined the plus-size fashion category. Part Two examines cannabis.

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The Power of LicensingBeanstalk BeanstalkThe Power of Licensing, Cannabis, Forbes, Michael Stone, Thought Leadership, CBD, Hemp
Can Cannabis Licensing Help Grow the Medical Marijuana Industry to New Highs?

Las Angeles, CA, June 20, 2019 - The cannabis industry is in its infancy. The combination of stringent legislation, unfavorable policies and relatively high entry costs are just a few of the barriers bedeviling the industry. While the government through a series of favorable policies has already started the process of improving the ease of cannabis business, another step that can help the industry grow is Cannabis licensing.

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Press ReleasesBeanstalk BeanstalkCBD, Times of CBD, Cannabis, Licensing Cannabis, Allison Ames, PROHBTD, Licensing Expo 2019, Partnership
Licensing Cannabis: A Giant Step Forward

Las Vegas, NV, June 12, 2019 = What do you get when you marry one of the largest product trends in recent decades with one of the most respected business growth strategies? For the first time in its 35-year history, Licensing Expo -- the world's largest and most influential brand licensing event, which took place in Las Vegas last week -- expanded to include cannabis wellness companies in its lineup.

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Press ReleasesBeanstalk BeanstalkCannabis, Licensing Cannabis, PROHBTD, Allison Ames, Hempathy, Ceeby Dee's, Licensing Expo 2019, CBD