September 29, 2017 | The legal saga between Snyder’s-Lance, the maker of Pretzel Crisps, and PepsiCo’s Frito-Lay, maker of Rold Gold’s Pretzel Thins, may already have seven years under its belt, but it’s seems to be only beginning. While the final chapter is yet to be written, the ongoing court proceedings are already serving as a cautionary tale to emerging food and beverage brands.
Read MoreSHANGHAI (AP) — It is no secret that the bulk of Ivanka Trump’s merchandise comes from China. But just which Chinese companies manufacture and export her handbags, shoes and clothes is more secret than ever, an Associated Press investigation has found.
Read MoreSeptember 18, 2017 | By Oliver Herfeld, Chief Legal Officer, Beanstalk
A well-functioning corporate licensing program can help a brand to expand into new categories and territories, adapting to new trends and a changing marketplace. However, setting up such a program takes hard work and ongoing care.
Read MoreLisa Reiner, MD of Beanstalk, Europe and Asia Pacific, reveals how Beanstalk is leveraging TGI Fridays’ famous menu items into products and plans for its newest client, McVitie’s.
Read MoreAugust 28, 2017 | By Oliver Herzfeld, Chief Legal Officer, Beanstalk
The U.S. Supreme Court recently decided Matal v. Tam, holding unconstitutional an old provision of the U.S. Trademark Act that barred registration of “disparaging” trademarks.
Read MoreAugust 18, 2017 | Today’s the 40th anniversary of Elvis Presley’s death but, from a business perspective, The King doesn’t appear to have missed a beat.
Read MoreAugust 9, 2017 | With a growing number of states having legalized marijuana for medical treatment – 29 at last count including the District of Columbia – and eight states plus the District of Columbia where it has been cleared for recreational use (with California coming on line in 2018), licensing professionals are viewing the cannabis industry as a growth market.
Read MoreJune 12, 2017 | Written by Steve Olenski When it comes to celebrities, their brand value appears to go up once they have passed. Take Elvis, for example. He has been dead 40 years.
Read MoreJune 1, 2017 | By Michael Stone and Allison Ames With the Licensing Industry Merchandisers’ Association announcement that global sales of licensed merchandise grew by just over 4% in 2016 to $262.9 billion, the annual International Licensing Expo took place last week in Las Vegas (May 23-25).
Read MoreMay 16, 2017 | By Allison Ames It was bound to happen. And it is, step by step, or should I say brick by brick? The world of online retail is tiptoeing into the physical format to try its hand at brick and mortar.
Read MoreNew York, New York, May 15, 2017 – Global food company Yildiz Holding has appointed Beanstalk as its exclusive brand extension agency for the Godiva, McVitie’s, FLIPZ and TURTLES brands in key strategic territories
Read MoreLondon, United Kingdom, May 2nd, 2017 — Leading global brand extension agency, Beanstalk, is working with TGI Fridays™ to expand its licensing programme internationally with a focus on the business’s top performing markets including the UK, Australia, Taiwan and South Korea.
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