Posts tagged establishing licensing programs
Forbes: How to Establish a World-Class Corporate Brand Licensing Program: Part III

September 18, 2017 | By Oliver Herfeld, Chief Legal Officer, Beanstalk

A well-functioning corporate licensing program can help a brand to expand into new categories and territories, adapting to new trends and a changing marketplace. However, setting up such a program takes hard work and ongoing care.

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Thought LeadershipBeanstalk BeanstalkOliver Herzfeld, licensing, licensing programs, establishing licensing programs, Forbes, Beanstalk, Beanstalk brand licensing, brand licensing
Forbes: How To Establish A World-Class Corporate Brand Licensing Program

By Oliver Herzfeld - A well-functioning corporate licensing program can help a brand to expand into new categories and territories, adapting to new trends and a changing marketplace. However, setting up such a program takes hard work and ongoing care.

Read More
Thought LeadershipBeanstalk Beanstalkcorporate licensing, how to, licensing programs, establishing licensing programs, Oliver Herzfeld, Forbes, Trademark Licensing, Trademark Licensors, trademark law, consumer permission, brand awareness