Posts tagged brand awareness
Forbes: How To Establish A World-Class Corporate Brand Licensing Program

By Oliver Herzfeld - A well-functioning corporate licensing program can help a brand to expand into new categories and territories, adapting to new trends and a changing marketplace. However, setting up such a program takes hard work and ongoing care.

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Thought LeadershipBeanstalk Beanstalkcorporate licensing, how to, licensing programs, establishing licensing programs, Oliver Herzfeld, Forbes, Trademark Licensing, Trademark Licensors, trademark law, consumer permission, brand awareness