New York, NY, May 14, 2019 | Carnegie Hall has chosen Beanstalk to serve as its global licensing agent. Beanstalk’s new role will see the company identify new licensing avenues that complement Carnegie Hall’s music education programs and venue brand identity.
Read MoreNew York, NY, April 8, 2019 | Beanstalk has brokered a deal between the U.S. Army and Vera Bradley to create a collection of fashion items.
Read MoreMarch 13, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk
As the retail ecosystem changes rapidly, many brand owners, marketers and retailers are scrambling to figure out how to adapt. It’s likely that many winners will do so by using a frequently overlooked marketing strategy and tool: brand licensing.
Read MoreNew York, NY, February 18, 2019 | Bruce Lee Enterprises and OVO Energy have extended the Boost Lee campaign for the “Boost Power” mobile app, inspired by the martial artist.
Read MoreNew York, NY, January 4, 2019 | Baileys, a Diageo brand, and its new licensing partner Danone North America, have released a new line of reimagined flavored coffee creamers.
Read MoreNew York, NY, January 2, 2019 | Congrats to Michael Stone, Chairman and Co-founder of Beanstalk - Brand Extension Licensing Agency, and Pam Lifford, President of Warner Bros. Entertainment Global Brands & Experiences, on their induction to the 2019 LIMA Licensing Hall of Fame! They will be honored at the LIMA Licensing Awards Ceremony on June 4 during Licensing Expo 2019 in Las Vegas.
Read MoreNew York, NY, November 27, 2018 | The owners of the world renowned entertainment icon, Bozo the Clown, have signed an exclusive representation agreement for licensing with Beanstalk.
Read MoreNew York, NY, November 6, 2018 | Beanstalk co-founder and chairman Michael Stone has written a comprehensive book on brand licensing that situates the industry in the current marketing and retail landscape.
Read MoreNew York, NY, Sept. 21, 2018 – Following the acquisition of the CRAFTSMAN brand by Stanley Black & Decker (NYSE: SWK), Beanstalk, a global brand extension licensing agency, has been selected to represent CRAFTSMAN for licensed consumer products. Beanstalk will serve as CRAFTSMAN’s exclusive licensing agency and will represent the brand globally.
Read MoreNew York, NY, Sept. 18, 2018 – Pandemonia, a performative and traditional artist, has signed an exclusive representation agreement for licensing with Beanstalk.
Read MoreLondon, UK, September 14, 2018 - The first original American bar and grill brand, TGI Fridays™ has partnered with Manchester Drinks, a UK-based manufacturer, to launch a range of TGI Fridays™-branded ready-to-drink cocktails. Beanstalk, TGI Fridays’™ brand extension licensing agency, brokered the agreement.
Read MoreLONDON, UK, FEBRUARY 20, 2018 – Global confectionery manufacturer, Perfetti Van Melle, has partnered with leading European food group, Vandemoortele, to create a range of doughnuts under the iconic international lollipop brand, Chupa Chups®.
Read More