August 5, 2019 | By: Michael Stone, Co-founder and Chairman
This is the second of a three-part series about product categories that have recently re-invented themselves due to cultural, societal, technological and political trends. Categories where the economics intersect with the trends. Part One in the series examined the plus-size fashion category. Part Two examines cannabis.
Read MoreJuly 29, 2019 | By: Michael Stone, Chairman & Co-founder of Beanstalk
If you live long enough, you see a lot of products and, indeed, entire product categories come and go. In the present time, much of this change has been driven by technology. CD players are gone; Spotify is here. Filofax disappeared, and we now have calendars and notes on our phones. Who needs paper maps when there is Google maps?
Read MoreJuly 7, 2019 | By: Oliver Herzfeld, Chief Legal Officer, Beanstalk
Kawhi Leonard recently commenced a lawsuit against Nike. According to the complaint, in 2011, just after being drafted to the NBA, Leonard created a logo based on a tracing of his notably large hand. Inside the hand,
Read MoreLondon, UK, July 2, 2019 - That Great British summertime favourite, PIMM’S has partnered with England’s oldest family-owned jam makers, Deurr’s to launch a special edition Strawberry, Tangerine and Mint flavoured preserve.
Read MoreJune 28, 2019 | By: Allison Ames, President & CEO of Beanstalk
Beanstalk has returned from Licensing Expo 2019 full of enthusiasm and excitement for the continued evolution of the licensing industry. My experience in Las Vegas only reinforces the view that brand licensing will play an increasingly powerful role on the retail “battlefield.” Licensing is clearly the stealth tool for smart brands that need to connect with customers amid the influx of new competitors and marketing messages flowing through all channels.
Read MoreJune 26, 2019 | By: Martin Cribbs, VP of Icon Representation
For me, PRIDE Month brings to mind Harvey Milk and his increasingly meaningful legacy. Milk’s message, that fearlessness was the key to personal freedom, inspired hope in a segment of the population that had no confidence their voices would be heard or respected.
Read MoreLas Angeles, CA, June 20, 2019 - The cannabis industry is in its infancy. The combination of stringent legislation, unfavorable policies and relatively high entry costs are just a few of the barriers bedeviling the industry. While the government through a series of favorable policies has already started the process of improving the ease of cannabis business, another step that can help the industry grow is Cannabis licensing.
Read MoreNew York, NY, June 12, 2019 - Having built cannabis, hemp and CBD brands for other companies, PROHBTD is shifting focus to outbound licensing of its own brands, says CEO Drake Sutton-Shearer. As part of that effort, PROHBTD hired Beanstalk to license the hemp-based Hempathy and Ceeby Dee’s brands for personal care and household products.
Read MoreLas Vegas, NV, June 12, 2019 = What do you get when you marry one of the largest product trends in recent decades with one of the most respected business growth strategies? For the first time in its 35-year history, Licensing Expo -- the world's largest and most influential brand licensing event, which took place in Las Vegas last week -- expanded to include cannabis wellness companies in its lineup.
Read MoreNew York, NY, June 10, 2019 - Cannabis is ‘poised to disrupt virtually every consumer industry,’ from food and drink, beauty, and wellness, to the likes of home and garden, tourism and more, according to Beanstalk’s CEO and president, Allison Ames.
Read MoreLas Vegas, NV, June 6, 2019 - Beanstalk division Icon Representation has brokered new licensing agreements on behalf of Bruce Lee Enterprises and The Farrah Fawcett Foundation
Read MoreLas Vegas, NV, June 5, 2019 - Godiva Chocolatier has partnered with General Mills and The Kraft Heinz Company for a range of premium baking products.
Read More