New York, October 29, 2019 – The Energizer Bunny, who is Still Going™ as the lovable brand character symbolizing the quality and power of Energizer Holdings’ products, will debut as a collectible Funko figure.
Read MoreOctober 14, 2019 | By: Martin Cribbs, VP of Icon Representation
It takes a lot to stand out in today’s overcrowded sea of brands and digital influencers. For some marketers and brands, especially in the health and beauty arena, the beloved memory of a late, legendary icon might be key.
Read MoreNew York, October 11, 2019 - Beanstalk, the exclusive brand extension licensing agency for Diageo, has brokered a deal between Baileys and German biscuits and cookies maker Bahlsen.
Read MoreChicago, September 23, 2019 - Bringing an indulgent adult treat and authentic flavors to the coffee aisle, Kraft Heinz is partnering with BAILEYS®, the producers of the world's best-selling cream liqueur, to launch non-alcoholic BAILEYS® Ready-to-drink Cold Brew in cans.
Read MoreAugust 12, 2019 | By: Michael Stone, Chairman & Co-founder of Beanstalk
This is the final installment of a three-part series about product categories that have recently re-invented themselves due to cultural, societal, technological and political trends. Categories where the economics intersect with the trends. Part One in the series examined the plus-size fashion category. Part Two examined cannabis. Part Three examines esports.
Read MoreAugust 5, 2019 | By: Michael Stone, Co-founder and Chairman
This is the second of a three-part series about product categories that have recently re-invented themselves due to cultural, societal, technological and political trends. Categories where the economics intersect with the trends. Part One in the series examined the plus-size fashion category. Part Two examines cannabis.
Read MoreJuly 29, 2019 | By: Michael Stone, Chairman & Co-founder of Beanstalk
If you live long enough, you see a lot of products and, indeed, entire product categories come and go. In the present time, much of this change has been driven by technology. CD players are gone; Spotify is here. Filofax disappeared, and we now have calendars and notes on our phones. Who needs paper maps when there is Google maps?
Read MoreJuly 7, 2019 | By: Oliver Herzfeld, Chief Legal Officer, Beanstalk
Kawhi Leonard recently commenced a lawsuit against Nike. According to the complaint, in 2011, just after being drafted to the NBA, Leonard created a logo based on a tracing of his notably large hand. Inside the hand,
Read MoreLondon, UK, July 2, 2019 - That Great British summertime favourite, PIMM’S has partnered with England’s oldest family-owned jam makers, Deurr’s to launch a special edition Strawberry, Tangerine and Mint flavoured preserve.
Read MoreJune 28, 2019 | By: Allison Ames, President & CEO of Beanstalk
Beanstalk has returned from Licensing Expo 2019 full of enthusiasm and excitement for the continued evolution of the licensing industry. My experience in Las Vegas only reinforces the view that brand licensing will play an increasingly powerful role on the retail “battlefield.” Licensing is clearly the stealth tool for smart brands that need to connect with customers amid the influx of new competitors and marketing messages flowing through all channels.
Read MoreJune 26, 2019 | By: Martin Cribbs, VP of Icon Representation
For me, PRIDE Month brings to mind Harvey Milk and his increasingly meaningful legacy. Milk’s message, that fearlessness was the key to personal freedom, inspired hope in a segment of the population that had no confidence their voices would be heard or respected.
Read MoreLas Angeles, CA, June 20, 2019 - The cannabis industry is in its infancy. The combination of stringent legislation, unfavorable policies and relatively high entry costs are just a few of the barriers bedeviling the industry. While the government through a series of favorable policies has already started the process of improving the ease of cannabis business, another step that can help the industry grow is Cannabis licensing.
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