New York, NY, May 26, 2020 - Ahead of Licensing Week Virtual, License Global Magazine tapped Beanstalk to learn more about the agency’s strategy, upcoming licensing trends, the importance of trade shows (both in-person and virtual) and more.
Read MoreMay 15, 2020 - London UK - Finsbury and Diageo are extending their successful relationship, brokered by Beanstalk, by adding a Baileys Strawberries and Cream celebration cake to the range of treats already in market. The celebration cake follows biscuits and Easter eggs of the same flavour, as a new product for the summer months.
Read MoreMay 7, 2020: By: Michael Stone, Chairman and Co-founder of Beanstalk
Recent research reveals that how brands act today, during the pandemic, will have an effect on consumer loyalty and purchasing behavior when we are in a post-pandemic world. Yet there is an opposing viewpoint: the market has a short memory and actions by brands today won’t make a difference tomorrow. But brands matter and the coronavirus pandemic is revealing just how strong brand equity really is. Who ever thought that finding a 12-pack of Charmin or a six-pack of Bounty at the local supermarket would feel like winning the lottery?
Read MoreFebruary 9, 2020 | By: Michael Stone, Chairman and Co-founder of Beanstalk
For years, companies, including consumer products enterprises, paid little more than lip service to sustainability issues (with some notable exceptions). Today, that’s changing, at a reasonably fast clip. Giant companies have set themselves ambitious targets to cut carbon emissions, reduce water usage and recycle plastics and other materials.
Read MoreLondon, UK, April 30, 2020 - Move over ice cream and see ya frappuccino - there’s a new indulgent summer treat in town that’s set to take the nation by storm. Experts in indulgence, Bahlsen, have teamed up with treating aficionados at Baileys to create the biscuit of the season - Bahlsen Baileys Squares Strawberries & Cream, a partnership that was brokered by Beanstalk.
Read MoreCARLSBAD, Calif., April 23, 2020 – GUNNAR Optiks, the preeminent force and #1 in gaming glasses, announced a three-year licensing agreement with ESL, the world’s largest esports company. The two companies have joined forces to bring both esports players and fans alike a new range of ESL branded gaming glasses. GUNNAR and ESL will work hand-in-hand to launch two collaborations later this year, with more to come in 2021 and beyond. Beanstalk, ESL’s global brand extension licensing agency, secured the partnership with Gunnar.
Read MoreNew York, NY, April 8, 2020 – The 2020 International Licensing Awards ballot has been finalized, featuring a star-studded list of nominees form all over the world vying for the industry’s most prestigious honor.
Read MoreNew York , NY, April 6, 2020 - Beanstalk shares how its team members and clients are supporting each other and the larger global community during the COVID-19 pandemic.
Read MoreNew York, NY, April 2, 2020 - Dave Tovey of Tinderbox shines a light on the digital landscape of gaming, consumer goods and retail. Tinderbox, a division of the Beanstalk group, is the dedicated licensing and brand extension arm specialising on video games, digital media brands and Esports. As well as managing consumer product programs for some of the world biggest gaming brands including “Call of Duty”, “Xbox”, “Halo”, “Crash Bandicoot” and the esports league “ESL”, Tinderbox is an industry expert in how gaming and consumer behaviour align.
Read MoreNew York, NY March 23, 2020 -We’re at a point where people and companies have begun settling into their new WFH routines, dealing with both their personal needs and circumstances, as well as the business imperatives they face for the inevitable aftermath of the current worldwide emergency. (And one can take a small measure of comfort from snippets such as the one in the report below from LMCA’s Allan Feldman that “Our China offices reopened a week ago.”)
Read MoreLondon, UK, March 23, 2020 - Shortlist confirmed for the five prestigious awards in the Property category for June’s event. The finalists for the prestigious Property categories for this year’s Brand & Lifestyle Licensing Awards have been revealed.
Read MoreLondon, UK , March 19,2020 - Finalists named for the ten awards in the Product category as countdown begins to this year’s event. The finalists in the prestigious Product categories at the Brand & Lifestyle Licensing Awards have been confirmed.
Read More