New York, NY, March 17, 2021 - Shane Grogan, senior licensing manager, and Declan Hassett, licensing manager, Diageo, discuss the magic of St. Patrick’s Day licensing in this exclusive interview.
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London, UK , March 16, 2021 - In an exciting collaboration brokered by Beanstalk, the UK’s number one savoury pastry brand, Ginsters, and iconic Irish brewer, GUINNESS, have joined forces to launch a new Ginsters Smoky Steak & GUINNESS slice. The premium recipe has been developed by Cornish born, award-winning head chef, Chris Eden – a long-standing Ginsters chef partner – creating a unique innovation for the savoury slices category.
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WINSTON-SALEM, NC, February 10, 2021 – HanesBrands today announced an agreement with The Ohio State University to serve as one of the University’s primary licensees for select fan apparel products. Through the agreement, brokered by trademark licensing agent Beanstalk, HanesBrands will deliver an assortment of Ohio State-branded men’s, women’s, youth and infant/toddler fan apparel across the mass, mid-tier, and campus retail channels.
Read MoreLondon, February 5, 2021 - Boutique bedding specialist Dreamtex Ltd has partnered with Microsoft to develop a homewares collection for the premier gaming and entertainment brand, Xbox and the critically acclaimed Halo franchise. The partnership was brokered by Tinderbox, the digital division of Microsoft’s licensing agency, Beanstalk.
Read MoreFebruary, 28, 2021: By: Todd Kaufman, VP of Business Development
If we look far down the road, we can see it. There is light at the end of this long, dark tunnel! Vaccines are rolling out. For those of us in cold weather cities, there is more winter behind us than in front of us. And the world is preparing for “a return to normal.” It goes without saying that the world we’ll be returning to will be different from the one that was abruptly cut off from us last March. As we look forward to a reopening, here are some trends that we are excited about in 2021.
Read MoreFairview, PA— 01/25/2021 — The Fan-Brand is proud to announce they have entered into a licensing agreement with the U.S. Army to develop and sell officially licensed lighted wall signs, pool table lights and an assortment of wall décor products bearing the U.S. Army’s iconic logo and colors. Beanstalk, the U.S. Army’s official global brand extension licensing agency, brokered this agreement.
Read MoreJanuary 13, 2021 : By: Allison Ames, President and CEO of Beanstalk
2020 was a year we will never forget and a year we all want to forget. It taught us a great deal and changed all our lives for both the near and long term. And while it was a year that brought the world to a standstill, drastically changing consumer behavior and social norms, it also forced us to find new ways to adapt, both professionally and personally.
Read MoreLondon, UK, December 23, 2020 - After the Rugby World Cup, specialty coffee roasters Tiki Tonga announce the comeback of Guinness 232 Coffee.
Read MoreLondon, UK, December 21 , 2020 - Arla and Diageo are continuing their successful relationship, brokered by Beanstalk, by releasing their annual festive BAILEYS Cream range with the addition of a new flavour and brand-new packaging. The BAILEYS Cream range has been a huge hit since its first launch in 2016 and the range of creams continues to delight consumers throughout the holiday season with bold, tasty flavours.
Read MoreLondon, UK, December 15, 2020 - License Global interviewed John Friend, head, Halo and Xbox Consumer Products to learn more about the next generation of Xbox consoles and the growth of the Xbox brand. This exclusive interview looks at the console, the games, the expectations and the brand goals of the next wave of Xboxs as well as how the brand side of Microsoft is gearing up for an even bigger year come 2021.
Read MoreNew York, NY, December 15, 2020 – Beanstalk today announced its appointment by Shell as the global licensing agency for the Shell brand. Beanstalk will partner with Shell to extend the brand into a range of consumer products and services, leveraging Shell’s heritage, purpose and brand strength to create value and engage with consumers on a global scale
Read MoreLondon, UK, November 30, 2020 - Finsbury Food Group and Diageo have brought back the Christmas classic Baileys Yule Log, along with two additional treats in its annual festive range.
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