May, 18, 2021, By: Michael Stone, Chairman and Co-founder Of all the current monikered generations, Gen Z (born between 1995 and 2010) is the most stressed out, according to an abundance of data. Their search for stability and trust in an unstable world, opens a unique window of opportunity for brands to hear their voices, entangle with this cohort and, in the process, perhaps, gain brand loyalty. But that loyalty must be earned, their trust must be won.
Read MoreNew York, NY, May 7, 2021 – Family dining restaurants, Perkins Restaurant & Bakery and Huddle House, are partnering with global brand extension licensing agency, Beanstalk, to extend their beloved menu items into new food offerings, bringing the dine-in restaurant experience home.
Read MoreMay 3, 2021, By: Allison Ames, President and CEO- In my last article, “Brick-and-Mortar Retail’s Innovative, Customer-Focused Rebound”, I looked at how brick-and-mortar retail has adapted and demonstrated resilience during the pandemic. Without playing spoiler (click here to read it, if you haven’t already), brick-and-mortar retail isn’t going anywhere, it’s actually getting a new lease on life that is spurring really exciting customer experience innovations that are likely to endure for a long time.
Read MoreLondon, UK, April 19, 2021 - For the first time, in a partnership brokered by Beanstalk, TGI Fridays and Finsbury Food have come together to create an indulgent range of sharing cakes inspired by some of the most iconic dessert and sundae items on the TGI Fridays menu, including Chocolate Fudge Fixation and Chocolate Rocky Road.
Read MoreLondon, UK, April, 14, 2021 - After thirteen months of lockdown, closures and shelter-in-place orders, the end is nearing. For some, it’s here. As the warm weather begins to take hold, the term “spring awakening” has never had more meaning. Accelerated vaccine roll outs have led to cities all over the world gradually reopening offices, schools, restaurants, sporting arenas, gyms and more.
Read MoreApril 14, 2021, By: Todd Kaufman, VP of Business Development - After thirteen months of lockdown, closures and shelter-in-place orders, the end is nearing. For some, it’s here. As the warm weather begins to take hold, the term “spring awakening” has never had more meaning. Accelerated vaccine roll outs have led to cities all over the world gradually reopening offices, schools, restaurants, sporting arenas, gyms and more.
Read MoreRomeoville, Illinois. April 12, 2021 – Blue Sky Outdoor Living, known for its innovative outdoor living products specifically designed to enhance your recreational outdoor experiences, is proud to announce the addition of officially licensed U.S. Army fire pits to its extensive stable of outdoor products.
Read MoreNew York, NY , April 7, 2021 – Dole Food Company, the premium, farm-fresh brand that enhances lives with delicious high-quality fruits and vegetables, is partnering with global brand extension licensing agency, Beanstalk, to extend its iconic brand into food categories that further empower consumers to experience healthy living through association with the DOLE brand.
Read MoreApril 1, 2021, By: Arianna Marks, Associate General Counsel
Recently, Lil Nas X of “Old Town Road” fame released a new song and music video combining themes of satanic messaging and sexuality. As part of Lil Nas X’s campaign surrounding the song release, the artist partnered with a design studio called MSCHF Product Studio, Inc. (MSCHF). MSCHF and Lil Nas X collaborated to create 666 pairs of customized Nike Air Max 97 sneakers that contain drops of human blood in the sole of the shoe and feature a pentagram pendant. This comes after Lil Nas X released his new music video where he dances with the devil (incarnate) in a seductive manner.
Read MoreNew York, NY, March 17, 2021 - Shane Grogan, senior licensing manager, and Declan Hassett, licensing manager, Diageo, discuss the magic of St. Patrick’s Day licensing in this exclusive interview.
Read MoreLondon, UK , March 16, 2021 - In an exciting collaboration brokered by Beanstalk, the UK’s number one savoury pastry brand, Ginsters, and iconic Irish brewer, GUINNESS, have joined forces to launch a new Ginsters Smoky Steak & GUINNESS slice. The premium recipe has been developed by Cornish born, award-winning head chef, Chris Eden – a long-standing Ginsters chef partner – creating a unique innovation for the savoury slices category.
Read MoreWINSTON-SALEM, NC, February 10, 2021 – HanesBrands today announced an agreement with The Ohio State University to serve as one of the University’s primary licensees for select fan apparel products. Through the agreement, brokered by trademark licensing agent Beanstalk, HanesBrands will deliver an assortment of Ohio State-branded men’s, women’s, youth and infant/toddler fan apparel across the mass, mid-tier, and campus retail channels.
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