May 7, 2009, London, U.K., – Lee Cooper, the authentic English denim lifestyle brand, announced today its partnership with The Beanstalk Group to develop its international licensing programme. Beanstalk’s initial focus will be assisting Lee Cooper in developing its apparel and denim lifestyle business in Russia, Poland and the Baltic States. Ciarán Coyle, Beanstalk’s Managing Director, said, ‘Beanstalk is proud to be joining forces with one of the most respected denim companies in Europe. Lee Cooper has already established a sound reputation in the region and offers significant opportunities for further extension through its creative and trend-setting products. We are looking forward to building the brand further in these significant emerging markets.’
The partnership between Lee Cooper and Beanstalk represents an important step in realising the strategy of Lee Cooper CEO Stefaan Le Clair to expand the brand in the global marketplace. ‘Our vision is to bring the company from a denim-based brand into a denim lifestyle brand,’ said Le Clair. ‘We are excited to be extending the reach of Red Diamond Lee Cooper into Russia and Eastern Europe, with Beanstalk’s help.’
Founded in 1908, Lee Cooper is the oldest jeans company in Europe. As the original and first British denim brand, Lee Cooper is passionate about its product and works with top international designers to create distinctive products that epitomise the brand. Lee Cooper designs clothes on the leading edge of trends, whilst always remaining true to its heritage.
‘The RDLC collection takes denim-inspired fashion with a tailored approach to reflect the brand’s rock and roll attitude,’ said Le Clair. ‘The brand is a true British export with global appeal. We believe that this unique mix of heritage and innovation sets Lee Cooper apart from its competitors and we look forward to extending its reach in these exciting new markets.’
About Lee Cooper Lee Cooper is a designer, distributor, and marketer of branded jeans, clothing, accessories, and footwear. Celebrating its centenary in 2008, Lee Cooper is the third leading brand of jeans in France and in the UK and the second leading brand in Belgium. Headquartered in London, Lee Cooper has a worldwide presence through its extensive licensee network with operations in over 70 countries. For more information, please visit www.leecooper.com.