March 9, 2012, Sparks, MD., – McCormick & Company, Inc. (NYSE: MKC), a global leader in flavor, today announced that its OLD BAY® brand has partnered with Crab Source, LLC., a leading value-added seafood processor and manufacturer, to offer OLD BAY Seasoned frozen crab cakes. Debuting March 11th-13th at the 2012 Boston Seafood Show, OLD BAY crab cakes will leverage the brand's famously bold flavor and fun, festive personality to offer consumers new ways to experience their favorite seasoning. OLD BAY’s unique blend of 18 herbs and spices has been satisfying the taste buds of seafood aficionados for over 70 years. With its roots in Baltimore, OLD BAY is the number one seafood seasoning in the U.S., selling over 55 million ounces a year across the country.
“From the beginning, OLD BAY has been linked to the region’s iconic seafood dish – the crab cake. Our secret recipe was just the right flavor to make them irresistible,” said Ben Flood, Brand Manager, OLD BAY. “So naturally, we are excited that OLD BAY’s legendary Chesapeake flavor will soon be featured in frozen crab cakes across supermarkets nationwide.”
Capitalizing on the growth of the frozen seafood category as well as consumer demand for trusted and sophisticated flavor profiles, the OLD BAY crab cakes will be offered in a variety of sizes and available in stores this fall.
“As retailers continue to dedicate more shelf space to this growing category, OLD BAY, the ultimate seafood companion, is the perfect brand to offer consumers innovative, restaurant-quality frozen seafood,” said Kevin Pearce, Managing Director, Crab Source. “Creative and passionate cooks will now be able to enjoy the OLD BAY experience in a new way.”
This partnership was brought together by Beanstalk, OLD BAY’s licensing agency of record, to help fill the void for delicious, flavorful at-home meal options. This partnership represents OLD BAY’s continued efforts toward extending the deep and loyal relationship OLD BAY has with its devoted fan base.
About OLD BAY
For more than 70 years, this distinctive blend of 18 herbs and spices has been a time-honored taste. Just as the recipe hasn’t changed, neither has the iconic yellow and blue can. Once only enjoyed by a lucky few along the Chesapeake Bay, OLD BAY® Seasoning has gained fans all across the country. Best known as THE seasoning for shrimp, salmon, crab and other seafood dishes, these days, OLD BAY is used to flavor hamburgers, chicken, pizza, pasta, vegetable dishes and more. OLD BAY Seasoning is also available with 30% less sodium and has been the inspiration for 14 additional offerings. For information, recipes and the OLD BAY online store, visit www.oldbay.com and www.facebook.com/oldbay.
OLD BAY is one of McCormick & Company's (NYSE: MKC) portfolio brands. As the leading global supplier of innovative flavor solutions, McCormick has built a portfolio of leading flavor brands that enhance people’s enjoyment of food all around the world. Every day, no matter where or what you eat, you can enjoy food flavored by McCormick. McCormick brings passion to flavor.™
About Crab Source, LLC
Crab Source, LLC., founded in 2001, is a leading privately held company in the United States manufacturing value-added crabmeat based products and seafood for top Seafood Manufacturers, Retail, Club and Foodservice Accounts. Leveraging its many culinary talents and resources, Crab Source offers restaurant quality, handmade crab cakes and an assortment of commodity and value-added products such as shrimp, fish, oysters, scallops and surimi. Crab Source's research & development chefs continue to pioneer new techniques, focusing on quality while enhancing flavor using only the best available ingredients. Crab Source maintains global sourcing and processing relationships. For more information, please visit www.crabsource.com.