Leading Licensing Agency to Assist Master Chef with Expansion into New Product Categories
June 18, 2013, New York, NY., - Leading global brand licensing agency and consultancy, Beanstalk, has partnered with celebrity chef and restaurateur, Wolfgang Puck, to extend his brand into additional food, beverage and other complementary categories. Beanstalk will leverage Wolfgang Puck’s association with natural, artisanal and delicious food to bring product to the grocery aisle that uses high-quality, innovative and predominantly organic ingredients.
Austrian-born Wolfgang Puck opened his first restaurant, Spago, on Hollywood's Sunset Strip in 1982. Building on Spago's phenomenal success, he has become one of the most influential chefs in North America, with an empire that includes a growing number of fine dining restaurants, catering venues, casual restaurants and branded products.
Wolfgang Puck’s licensing program originated in 1987 with a line of frozen food. Since then, the program has grown to have a successful presence in food and cookware over the past several years.
“We are looking forward to working with Beanstalk to develop and execute strategic licensing programs that will create excitement in new categories and extend the reach of the Wolfgang Puck Brand to new and existing customers,” says Tom Lavan, President of Wolfgang Puck Consumer Products.
Wolfgang Puck is a pioneer in the culinary world and was one of the first to introduce the idea of premium, farm fresh food. As one of today’s most experienced, influential and high profile chefs, his name has become synonymous with culinary passion and the very best in eating and dining well.
“Our society is becoming increasingly more aware of the ingredients used in the food we eat, and Wolfgang Puck continues to be one of the most trusted, iconic names in the culinary arts,” said Michael Stone, CEO of Beanstalk. “With quality, taste, convenience and affordability being key factors at the point-of-purchase, Wolfgang Puck will offer products that address these growing consumer needs.”
About the Wolfgang Puck Companies Wolfgang Puck Companies is comprised of 21 fine dining restaurants, more than 80 Express fast-casual restaurants, a growing number of Wolfgang Puck Pizza Bar restaurants, premium catering services in more than 30 exclusive venues and quality kitchen and food merchandise. All facets of the company celebrate a central philosophy – Wolfgang’s Eat, Love, Live™ (WELL). The brand offers the freshest, all-natural and organic ingredients whenever possible; celebrates local farmers and humanely treated animals; offers the most creative seasonal menus and delicious innovative tastes; and provides the finest in genuine hospitality. For more information visit www.wolfgangpuck.com.
About Beanstalk Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with corporate brands, celebrities, entertainment properties, and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers and royalty auditing. The company is headquartered in New York, with offices in London, Los Angeles, Miami, and Hong Kong, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc. Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.