Beanstalk to Translate Genevieve Gorder’s Unique Aesthetic to Home Décor Products
October 27, 2014, New York, NY., - Leading global brand extension agency, Beanstalk, has signed popular HGTV talent, Genevieve Gorder, for representation. Beanstalk will bring Gorder’s soulful and whimsical design point-of-view to adult and juvenile home décor products, offering consumers creative decorating solutions that transform everyday spaces.
In addition to being an award-winning HGTV star, Genevieve Gorder runs an interior design studio, TV production company, digital magazine and is a mother to her 6 year old daughter. Gorder has recently starred in HGTV’s Dear Genevieve, HGTV Star, A Hero’s Welcome Home, and also hosts the network’s White House Christmas Special. Her newest series, Genevieve’s Renovation, premiered on HGTV in July 2014 and follows Gorder as she takes on her biggest client yet – herself and her own New York City apartment.
“Designing your home is much more than just creating a new aesthetic,” said Genevieve Gorder. “It’s about translating soul. How do you make soul visual and tangible? This is the question I must answer through my collection. Design has such an incredible impact on our moods and the ways we behave and live. I am confident that Beanstalk’s unparalleled experience in the home space will continue to bring my vision to life at retail and allow consumers to understand how powerful even small updates to their space can be.”
“We are really thrilled to be chosen by Genevieve to help bring her design vision to life, engaging with both her loyal fans as well as new consumers,” said Allison Ames, President of Beanstalk. “As one of America’s favorite interior designers, Genevieve has a distinctive design sensibility that can be easily leveraged to create products for the home. She has such a soulful and engaging personality and she’s an urban mom, all of which make her incredibly relatable. We look forward to identifying the right partners that will properly execute on Genevieve’s vision.”
About Genevieve Gorder
Genevieve Gorder’s unmistakable style and enthusiasm have made her a multi-award winning talent and one of America’s favorite interior designers. An alumna of The School of Visual Arts, Gorder has worked in studios throughout Europe and New York City. Currently, Genevieve designs for her new series Genevieve’s Renovation. You can also catch her on Dear Genevieve, HGTV Star, A Hero’s Welcome Home, and hosting HGTV’s White House Christmas Specials.
Off air, Genevieve designs for a diverse group of clients and companies ranging from her collection at Capel Rugs, ships with Royal Caribbean, hotels, restaurants, private clients, and her new lifestyle web series A Well Designed Life on ulive.com.
Gorder’s work has been featured in many major publications and she’s a regular contributor on Rachael Ray and The Today Show. In addition, her digital magazine Real Genevieve is now available at genevievegorder.com and the App Store.
Gorder resides in Manhattan with her daughter, where she runs her studio and production company.
Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.
Beanstalk offers a breadth of services including brand licensing, direct-to-retail program management, license acquisition for manufacturers, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with new media properties to realize their potential in the world of consumer products.
The company is headquartered in New York, with offices in London, Los Angeles, Miami, and Cincinnati, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a part of the DAS Group of Companies, a division of Omnicom Group Inc.
About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.