BLACK+DECKER Licensing Program Further Expands In The Home

Two New Licensees Continue To Bring Innovation to the BLACK+DECKER Brand

February 9, 2016, New York, NY., -  BLACK+DECKER, global brand leader in power tools, outdoor yard care equipment, and home products, announces the addition of two new best-in-class partners,  Bradshaw International and W Appliance to its licensing program. Bradshaw will introduce a line of BLACK+DECKER branded non-electric cookware, bakeware, tools, gadgets and cutlery. W Appliance is set to develop a comprehensive line of compact appliances and air comfort products.  Bradshaw and W Appliance’s BLACK+DECKER lines will complement the brand’s existing licensed consumer products program that targets new homeowners with relevant and innovative product offerings including  small domestic appliances, garden tools, automotive products, and “how to” books.  These two licensee partners were brought together with BLACK+DECKER by Beanstalk, BLACK+DECKER’s exclusive licensing agency.

Bradshaw International is a leading kitchen prep provider and marketer of brands including Bialetti, Good Cook, T-FAL and Betty Crocker. Bradshaw’s new collection of BLACK+DECKER products range from pots and pans to peelers, mixers, cutlery, barbeque tools and bakeware. These new range of products will be available at mass merchants, department stores, online and club retailers.

W Appliance’s line of BLACK+DECKER compact appliances will include refrigerators, freezers and wine coolers, either built-in or free standing. The company will also focus on air comfort products, such as humidifiers and fans. Both categories are geared towards homeowners who seek innovative home appliance solutions with certain products ideal for small spaces.  These include electric beverage cooling centers, portable washers and dryers and electric wine cellars. All W Appliance products will be available at mass, home improvement, ecommerce, department, mid?tier, warehouse club, specialty, grocery, and drug retailers.


Since 1910, BLACK+DECKER has been setting the standard for innovation and design of power tools, outdoor power equipment, and home products. The inventor of the first portable electric drill with pistol grip and trigger switch, BLACK+DECKER has evolved from a small machine shop in Baltimore, Maryland to a global manufacturing powerhouse with a broad line of quality products used in and around the home. When home owners have work to get done, they trust that BLACK+DECKER’s products will do the job efficiently and reliably. For more information on BLACK+DECKER products, visit or follow BLACK+DECKER on Facebook & Twitter.

About Bradshaw International, Inc.

Bradshaw International is a privately owned company based in Rancho Cucamonga, Calif., with family heritage dating back to 1905. Bradshaw International is a premier marketer of housewares in the U.S., and the largest kitchen prep supplier in the world, shipping more than 150 million pieces annually. Its family of brands span the areas of kitchen tools and gadgets, cookware, bakeware and cleaning products, which includes: Good Cook®, Bonny, Profreshionals™, Bialetti®, Betty Crocker®, Butler®, a division of Bradshaw International; Mr. Clean®, Dawn®, and Black and Decker®. For more information about Bradshaw International or its products, please visit

About W Appliance

Founded in 2012, W Appliance sets out to create the very best products, with leading edge technology, under some of the most trusted and recognized brands in goods for the home. Our focus is what helps us in becoming an important supplier and meaningful player across categories. W Appliance produces, sells, and markets products that provide a level of comfort and convenience in the home of the average consumer. We currently deal in compact kitchen appliances, refrigeration, and home comfort products. A constant cycle of innovation and improvement works to bring the names of our brands to life for millions of new consumers—while maintaining the core values and beliefs that have brought them to their positions as leaders in their respective markets.

About Beanstalk

Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services.  We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.

Beanstalk offers a breadth of services including brand representation, manufacturer representation, retailer partnerships, creative services, approvals management, legal and financial services, and royalty auditing.  Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products.

The company is headquartered in New York, with offices in London, Miami, and Cincinnati, and affiliates throughout the world.  For more information, please visit Beanstalk is part of the DAS Group of Companies.

About the DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.