June 13, 2016, New York, NY., - Beanstalk, a leading global brand extension licensing agency, today announced the launch of STUDIO B @ Beanstalk, the company’s service specializing in creative design. The studio offers its clients a suite of services including branding + identity, product concepts, packaging design, style guides + brand books, as well as marketing collateral + merchandising. STUDIO B leverages Beanstalk’s 20+ years of brand extension expertise. Beanstalk advises brand owners, retailers and manufacturers every day on how to build, establish and extend brands across multiple platforms, categories and distribution channels. Drawing from this expertise, STUDIO B understands how to develop and execute effective creative that harnesses relevant market and consumer trends to ensure breakthrough product.
Allison Ames, Beanstalk CEO and President, comments, “Successful brand extensions are rooted in great creative work. In order to properly communicate a brand to prospective partners and, ultimately, consumers, developing a unique and understandable brand architecture is a critical part of the process. We launched STUDIO B to address the need for an integrated design service that offers clients creative and strategic thinking that truly stands out and delivers differentiation in the marketplace.”
STUDIO B’s team of talented graphic designers and brand extension experts can help clients create a bridge from demand to market. Agata Shear is the Senior Graphic Designer leading STUDIO B. As a multidisciplinary designer with a strategic mind and sharp eye for innovation, Shear’s previous work includes notable brands such as The New York Times, LVMH Moët Hennessy Louis Vuitton SE, MoMa, New York Fashion Week, Donna Karan NY, Pfizer, Broadway Improv, and Tribeca Film Festival, among many others. With nearly a decade of international experience in graphic design, Shear is dedicated to expanding Beanstalk’s clients’ creative boundaries through STUDIO B.
For all STUDIO B inquiries, contact Sherikay Chaffee at Sherikay.Chaffee@beanstalk.com, who is leading business development.
Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.
Beanstalk offers a breadth of services including brand representation, manufacturer representation, icon representation, retailer partnerships, STUDIO B creative services, approvals management, legal and financial services, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products.
The company is headquartered in New York, with offices in London, Miami, and Cincinnati, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is part of the DAS Group of Companies.
About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.