New York New York, March 23, 2017 – Filippo Berio, a leading olive oil brand worldwide and in the United States, has selected Beanstalk, a global brand licensing extension agency, as its strategic U.S. licensing partner. Filippo Berio, which celebrates its 150th anniversary this year, is recognized by both the trade and consumers for its uncompromising commitment to quality and authenticity. Beanstalk will help extend the brand’s rich Italian heritage and its values into healthy food categories in the U.S.
With olive oil at the core of the Mediterranean diet, Beanstalk will aim to extend Filippo Berio into healthy foods such as pasta sauces, salad dressings and kits, marinades, savory snacks, specialty olives, marinated vegetables, dips and spreads and crackers and specialty breads. Many Americans regard olive oil as an important part of a healthy diet, as it has been proven to lower the risk of heart disease, provide important vitamins and nutrients and serve as an essential source of antioxidants.
Marco de Ceglie, President and CEO at SALOV North America Corp., parent company of Filippo Berio, commented, “In celebrating its 150th anniversary, Filippo Berio is still as vibrant as it was when it started delighting olive oil lovers around the world in the mid 1800s. Our uncompromising quality and rich flavors can be found today in a complete range of olive oils, and in 2017, we expanded into pestos, balsamic vinegar, red and white wine vinegars and balsamic glazes. Leveraging Beanstalk’s strategic licensing expertise will allow our world famous brand to enter additional complementary categories, and become even more relevant to consumers. I am confident that we will identify many like-minded uncompromising partners in their specific categories.”
Allison Ames, President and CEO of Beanstalk added, “We are thrilled to announce our relationship with Filippo Berio in the U.S. The brand’s rich tradition and leadership position in the olive oil market makes Filippo Berio an ideal partner for healthy food extensions. Its core vision of helping people live their lives healthier is important to consumers today as they look for the right food choices and seek to embrace the health advantages of a Mediterranean diet. We look forward to taking the brand into new aisles at retail, and to creating new ways for consumers to enjoy the flavor of Filippo Berio.”
About Filippo Berio
Filippo Berio Olive Oil is marketed, sold and distributed by SALOV North America Corp. (SNA), a wholly owned subsidiary of SALOV S.p.A., based in Lucca, Italy, and one of the most prestigious olive oil producers in the world. The brand, which first appeared in the United States in the late 1800s, honors the vision and olive oil expertise of its founder when making high-quality, great-tasting olive oil easily available, and easily understandable, to the American consumer. Today, Filippo Berio Olive Oil is sold in over 70 countries, and is enjoyed by millions of consumers worldwide. For more information, visit www.filippoberio.com.
Beanstalk, a global brand extension licensing agency, works closely with clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.
Beanstalk offers a breadth of services including brand representation, manufacturer representation, retailer partnerships, creative services, approvals management, legal and financial services and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products.
The company is headquartered in New York, with offices in London, Miami, and Cincinnati, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is part of the DAS Group of Companies.
About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.