New York, New York, June 3, 2019 – Internationally renowned designer, Jason Wu, has selected Beanstalk as his exclusive brand licensing agency. Jason Wu holds an esteemed and premium position within the fashion world and he has been strategic and innovative in extending his brand through select lifestyle and home products. With Beanstalk’s extensive global experience creating best-in-class retail programs, the agency will work closely with Jason and his team to take his brand to the next level, further engaging his loyal consumers and connecting the brand with new consumers through his iconic designs.
Jason Wu has created an internationally recognized brand, merging classic American sportswear elements with a refined couture sensibility. Since debuting his Ready-to-Wear collection in 2007, Jason has been dedicated to making clothes that are beautifully crafted from the inside out. His collections are sold globally, and he dresses some of the most influential women in the world, including former First Lady Michelle Obama, Reese Witherspoon, Julianne Moore, Diane Kruger, Liu Wen and Christy Turlington, among many others.
Over the years, the Jason Wu brand has expanded into numerous areas of fashion and design, including home, plus size, intimates, among others, enabling consumers to access the brand across multiple tiers of retail. Beanstalk will develop new partnerships on behalf of the brand to further extend it into home, fashion accessories, children’s apparel, men’s apparel and collaborations, with leading innovative retailers and e-commerce platforms.
“We are truly honored and excited to be working with Jason Wu. He has been and continues to be a true changemaker in design and culture,” comments Allison Ames, President and CEO of Beanstalk. “One of the unique qualities about Jason is his business vision, and his realistic approach to inclusive fashion that is focused on exquisite quality and craftsmanship accessible to consumers across different channels of distribution. We look forward to developing new and innovative retail partnerships that create more access points for his designs.” “I am excited to partner with Beanstalk to explore more opportunities to expand Jason Wu into a lifestyle brand,” says Jason Wu. “Beanstalk’s global reach will further our ability to create partnerships that will develop new products and strengthen our relationship with the Jason Wu customer.”
About Jason Wu
Since the debut of his first collection over ten years ago, Jason Wu has been committed to making beautifully crafted clothes with a modern sophistication to celebrate the female form. Through merging classic American sportswear elements with a refined couture sensibility, he has created an internationally recognized brand with a focus on American luxury that exudes modern femininity. Jason has received many accolades, including being named one of the finalists in the CFDA/Vogue Fashion Fund in July 2008. In June 2010 he won the Swarovski Award for Womenswear at the CFDA Fashion Awards and in April 2011 he was nominated for the CFDA/Swarovski Award for Accessory Design. Jason served as Artistic Director of Hugo Boss womenswear Ready to Wear and Accessory collection for five years. More recently, Jason was honored with the Fashion Star Award at The Fashion Group International Night of Stars 2015 and won the 2016 International Designer of Year at the Canadian Arts & Fashion Award.
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.
Beanstalk offers a breadth of services including brand representation, manufacturer representation, icon representation, retailer partnerships, STUDIO B creative services, approvals management, legal and financial services, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products.
The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the DAS Group of Companies.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.