June 5, 2019 - Godiva Chocolatier has partnered with General Mills and The Kraft Heinz Company for a range of premium baking products.
Under the terms of the deal, which was brokered by Beanstalk, Godiva’s licensing agency, General Mills and Kraft Heinz will launch new lines of premium dessert mixes and baking ingredients respectively.
General Mills will develop a range of baking mixes for quick-and-easy preparation of desserts including Molton Lava Cakes, Brownie Cheesecake Swirl, Raspberry Chocolate Torte and Flourless Chocolate Torte.
Expanding on its Godiva pudding mix offering, Kraft Heinz will introduce a range of baking ingredients including chocolate chips, baking bars and melting chocolates, available in milk, semi-sweet, bittersweet and unsweetened chocolate.
“W'e’re excited to bring together Godiva’s fine chocolate credentials with the baking category expertise of our partners, to bring these sophisticated and decadent baking products to market",” says Matthew Hodges, President of Global Sales, Godiva. “These new products are sure to inspire discerning at-home bakers to create delicious and elegant desserts that they can proudly share with family and friends.”
The new Godiva baking products will launch nationwide this summer.