TED Conferences Appoints Beanstalk as Global Brand Licensing Agency
Beanstalk to Extend the World-Renowned TED Brands into New Licensed Products and Services
NEW YORK (May 3, 2024) – TED Conferences, the non-profit devoted to curiosity, reason, wonder and the pursuit of knowledge, has appointed Beanstalk, the global brand extension licensing agency, to extend its brand platforms into new product categories and services that leverage TED’s unique content and support its mission to spread ideas, foster community and create impact.
TED, which stands for technology, entertainment and design, is a non-profit that believes powerful ideas, powerfully presented, move us: to feel something, to think differently, to take action. Through live events, free original content, and business solutions, TED strives to discover and spread ideas that spark conversation, deepen understanding, and drive meaningful change.
In addition to the TED brand, Beanstalk will also develop licensing opportunities for TED-Ed, TED’s education initiative which aims to spark and celebrate the ideas and knowledge-sharing of teachers and students around the world, and TEDx, the grassroots initiative that brings the spirit of TED to local communities around the globe.
Beanstalk will extend TED and its associated brands through strategic partnerships that reinforce the brands’ positioning as a platform for the pursuit of knowledge across categories including toys, physical games and puzzles, consumer electronics, publishing, travel tours, camps and other services, as well as e-commerce and direct-to-consumer activations.
“Bringing new ideas and innovations to a global audience is at the core of TED’s mission,” said Alan Seiffert, TED’s Head of Global Business Development. “We are excited to work with Beanstalk to bring the vision of TED to life in new, authentic ways. With Beanstalk’s expertise, insights, and sophisticated approach to engaging consumers, they are a superb partner for TED to expand into licensed products and services.”
“We are honored to partner with TED, an organization that embodies the power of ideas to inspire, educate, and provoke meaningful conversations,” said Allison Ames, President and CEO of Beanstalk. “The original foundation that TED was built on, technology, entertainment and design, collectively shape our world today. This presents wonderful and ingenious opportunities to amplify TED’s impact and bring its transformative ideas to even wider audiences through ground-breaking partnerships, products, and services.”
About TED
TED is a nonprofit, nonpartisan organization dedicated to discovering, debating and spreading ideas that spark conversation, deepen understanding and drive meaningful change. Our organization is devoted to curiosity, reason, wonder and the pursuit of knowledge — without an agenda. We welcome people from every discipline and culture who seek a deeper understanding of the world and connection with others, and we invite everyone to engage with ideas and activate them in your community.
TED began in 1984 as a conference where Technology, Entertainment and Design converged, but today it spans a multitude of worldwide communities and initiatives exploring everything from science and business to education, arts and global issues. In addition to the TED Talks curated from our annual conferences and published on TED.com, we produce original podcasts, short video series, animated educational lessons (TED-Ed) and TV programs that are translated into more than 100 languages and distributed via partnerships around the world. Each year, thousands of independently run TEDx events bring people together to share ideas and bridge divides in communities on every continent. Through the Audacious Project, TED has helped catalyze more than $3 billion in funding for projects that seek to make the world more beautiful, sustainable and just. In 2020, TED launched Countdown, an initiative to accelerate solutions to the climate crisis and mobilize a movement for a net-zero future, and in 2023 TED launched TED Democracy to spark a new kind of conversation focused on realistic pathways towards a more vibrant and equitable future. View a full list of TED’s many programs and initiatives.