Global confectionery manufacturer, Perfetti Van Melle, has partnered with leading international manufacturer of convenience foods, Greencore, to produce celebration cakes under the iconic international lollipop brand, Chupa Chups across the UK and Ireland.
Read MoreNew York New York, March 23, 2017 – Filippo Berio, a leading olive oil brand worldwide and in the United States, has selected Beanstalk, a global brand licensing extension agency, as its strategic U.S. licensing partner. Filippo Berio, which celebrates its 150th anniversary this year, is recognized by both the trade and consumers for its uncompromising commitment to quality and authenticity.
Read MoreNew York, New York, March 20, 2017 – The Celia Cruz Estate has signed an exclusive representation agreement for advertising licensing with Beanstalk, a global brand-extension agency headquartered in New York.
Read MoreBy Oliver Herzfeld and Jared Mermelstein - Marijuana’s classification as an illegal substance makes brand protection under trademark law problematic and uncertain. But it is not impossible for cannabis companies to protect their brands. It just takes some creative problem-solving!
Read MoreNew York, New York, March 7, 2017 – Bruce Lee Enterprises has signed an exclusive representation agreement for advertising licensing with Beanstalk, a global brand-extension agency headquartered in New York. Considered one of the most influential martial artists of all time, Bruce Lee remains a major cultural icon with tens of millions of fans around the world.
Read MoreBy Oliver Herzfeld - A well-functioning corporate licensing program can help a brand to expand into new categories and territories, adapting to new trends and a changing marketplace. However, setting up such a program takes hard work and ongoing care.
Read MoreBy Oliver Herzfeld - Using another’s trademark on your goods and services usually requires a license. However, there are exceptions to that general rule. For example, under certain circumstances, you are not required to obtain a license in connection with trademark uses for purposes of parody. The recent decision in the case of Louis Vuitton v. My Other Bag provides a good example of this legal principle.
Read MoreBy Michael Stone - Why are corporate marketing leaders and others turning to licensing as never before? With the exponential growth of targeted marketing through the internet, the decline of traditional advertising, and the readily available information about products on the internet, brand owners are now compelled
Read MoreNovember 4, 2016, Charlotte, NC., — GMDS USA today announced a three-year licensing deal with Microsoft Studios’ Turn 10 to bring Forza Motorsport-licensed apparel and merchandise to racing fans on and off the track.
Read MoreOctober 11, 2016, London, U.K., – Tinderbox, the digital division of global brand extension agency Beanstalk, has added Blues Clothing Limited to the growing success of the Consumer Products licensing programme for the blockbuster science fiction franchise, Halo®.
Read MoreOctober 11, 2016, London, U.K., — Beanstalk, a leading global brand extension agency, has been appointed by Microsoft to represent its iconic Xbox brand in the UK, Europe, Australia and New Zealand.
Read MoreOctober 10, 2016, London, U.K., – Leading global brand extension agency, Beanstalk, has signed world-renowned adventurer Bear Grylls for representation.
Read More