New York, December 11, 2019 - The first four games are making their way to retail in time for the holidays. Guinness-inspired pub games have arrived. The Guinness Pub Game Series will be sold as part of the Front Porch Classics’ brand.
Read MoreNew York, December 9, 2019 - Licensing agency Beanstalk has inked new deals for client brands Stanley, Energizer and Guinness.
Read MoreOctober 29, 2019 | By: Allison Ames, President and CEO of Beanstalk
There’s no doubt that we are in the midst of a green rush: By 2022, sales of legal cannabis are expected to surpass $20 billion. And sales of CBD (short for cannabidiol, it’s the non-psychoactive ingredient in cannabis and hemp versus THC, the psychoactive ingredient) products grew by 57% last year alone. This year, three out of four U.S. chefs identified cannabis-infused food as a strong trend. According to surveys, members of Gen Z view cannabis as healthier than alcohol.
Read MoreNew York, October 29, 2019 – The Energizer Bunny, who is Still Going™ as the lovable brand character symbolizing the quality and power of Energizer Holdings’ products, will debut as a collectible Funko figure.
Read MoreOctober 14, 2019 | By: Martin Cribbs, VP of Icon Representation
It takes a lot to stand out in today’s overcrowded sea of brands and digital influencers. For some marketers and brands, especially in the health and beauty arena, the beloved memory of a late, legendary icon might be key.
Read MoreNew York, October 11, 2019 - Beanstalk, the exclusive brand extension licensing agency for Diageo, has brokered a deal between Baileys and German biscuits and cookies maker Bahlsen.
Read MoreChicago, September 23, 2019 - Bringing an indulgent adult treat and authentic flavors to the coffee aisle, Kraft Heinz is partnering with BAILEYS®, the producers of the world's best-selling cream liqueur, to launch non-alcoholic BAILEYS® Ready-to-drink Cold Brew in cans.
Read MoreAugust 12, 2019 | By: Michael Stone, Chairman & Co-founder of Beanstalk
This is the final installment of a three-part series about product categories that have recently re-invented themselves due to cultural, societal, technological and political trends. Categories where the economics intersect with the trends. Part One in the series examined the plus-size fashion category. Part Two examined cannabis. Part Three examines esports.
Read MoreAugust 5, 2019 | By: Michael Stone, Co-founder and Chairman
This is the second of a three-part series about product categories that have recently re-invented themselves due to cultural, societal, technological and political trends. Categories where the economics intersect with the trends. Part One in the series examined the plus-size fashion category. Part Two examines cannabis.
Read MoreJuly 29, 2019 | By: Michael Stone, Chairman & Co-founder of Beanstalk
If you live long enough, you see a lot of products and, indeed, entire product categories come and go. In the present time, much of this change has been driven by technology. CD players are gone; Spotify is here. Filofax disappeared, and we now have calendars and notes on our phones. Who needs paper maps when there is Google maps?
Read MoreJuly 7, 2019 | By: Oliver Herzfeld, Chief Legal Officer, Beanstalk
Kawhi Leonard recently commenced a lawsuit against Nike. According to the complaint, in 2011, just after being drafted to the NBA, Leonard created a logo based on a tracing of his notably large hand. Inside the hand,
Read MoreLondon, UK, July 2, 2019 - That Great British summertime favourite, PIMM’S has partnered with England’s oldest family-owned jam makers, Deurr’s to launch a special edition Strawberry, Tangerine and Mint flavoured preserve.
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