NEW YORK CITY, January 21, 2020 – PERDUE®, the leading brand of fresh and organic chicken products in the U.S., is partnering with licensing agency Beanstalk to extend the brand into complementary food categories. This new partnership is part of the premium protein brand’s commitment to offer evolved, differentiated, high-quality mealtime and snacking protein solutions that fit conveniently into consumers’ lifestyles.
Read MoreNew York, NY, December 19, 2019 - Chairman and Co-Founder of Beanstalk details what is on the horizon for licensing and the effect the evolving nature of the retail ecosystem will play in the near future.
Read MoreNew York, NY, December 13, 2019 - You are what you eat.” That’s a scary thought for many of us (particularly during the holiday season when gift baskets abound). But, increasingly, fast food marketers are trying to put a different cast on that maxim, with lifestyle statements aimed at whetting consumers’ appetites with items far removed from burgers, fries and shakes.
Read MoreNew York, December 11, 2019 - The first four games are making their way to retail in time for the holidays. Guinness-inspired pub games have arrived. The Guinness Pub Game Series will be sold as part of the Front Porch Classics’ brand.
Read MoreNew York, December 9, 2019 - Licensing agency Beanstalk has inked new deals for client brands Stanley, Energizer and Guinness.
Read MoreOctober 29, 2019 | By: Allison Ames, President and CEO of Beanstalk
There’s no doubt that we are in the midst of a green rush: By 2022, sales of legal cannabis are expected to surpass $20 billion. And sales of CBD (short for cannabidiol, it’s the non-psychoactive ingredient in cannabis and hemp versus THC, the psychoactive ingredient) products grew by 57% last year alone. This year, three out of four U.S. chefs identified cannabis-infused food as a strong trend. According to surveys, members of Gen Z view cannabis as healthier than alcohol.
Read MoreNew York, October 29, 2019 – The Energizer Bunny, who is Still Going™ as the lovable brand character symbolizing the quality and power of Energizer Holdings’ products, will debut as a collectible Funko figure.
Read MoreOctober 14, 2019 | By: Martin Cribbs, VP of Icon Representation
It takes a lot to stand out in today’s overcrowded sea of brands and digital influencers. For some marketers and brands, especially in the health and beauty arena, the beloved memory of a late, legendary icon might be key.
Read MoreNew York, October 11, 2019 - Beanstalk, the exclusive brand extension licensing agency for Diageo, has brokered a deal between Baileys and German biscuits and cookies maker Bahlsen.
Read MoreChicago, September 23, 2019 - Bringing an indulgent adult treat and authentic flavors to the coffee aisle, Kraft Heinz is partnering with BAILEYS®, the producers of the world's best-selling cream liqueur, to launch non-alcoholic BAILEYS® Ready-to-drink Cold Brew in cans.
Read MoreAugust 12, 2019 | By: Michael Stone, Chairman & Co-founder of Beanstalk
This is the final installment of a three-part series about product categories that have recently re-invented themselves due to cultural, societal, technological and political trends. Categories where the economics intersect with the trends. Part One in the series examined the plus-size fashion category. Part Two examined cannabis. Part Three examines esports.
Read MoreAugust 5, 2019 | By: Michael Stone, Co-founder and Chairman
This is the second of a three-part series about product categories that have recently re-invented themselves due to cultural, societal, technological and political trends. Categories where the economics intersect with the trends. Part One in the series examined the plus-size fashion category. Part Two examines cannabis.
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