February 9, 2020 | By: Michael Stone, Chairman and Co-founder of Beanstalk
For years, companies, including consumer products enterprises, paid little more than lip service to sustainability issues (with some notable exceptions). Today, that’s changing, at a reasonably fast clip. Giant companies have set themselves ambitious targets to cut carbon emissions, reduce water usage and recycle plastics and other materials.
Read MoreLondon, UK, April 30, 2020 - Move over ice cream and see ya frappuccino - there’s a new indulgent summer treat in town that’s set to take the nation by storm. Experts in indulgence, Bahlsen, have teamed up with treating aficionados at Baileys to create the biscuit of the season - Bahlsen Baileys Squares Strawberries & Cream, a partnership that was brokered by Beanstalk.
Read MoreCARLSBAD, Calif., April 23, 2020 – GUNNAR Optiks, the preeminent force and #1 in gaming glasses, announced a three-year licensing agreement with ESL, the world’s largest esports company. The two companies have joined forces to bring both esports players and fans alike a new range of ESL branded gaming glasses. GUNNAR and ESL will work hand-in-hand to launch two collaborations later this year, with more to come in 2021 and beyond. Beanstalk, ESL’s global brand extension licensing agency, secured the partnership with Gunnar.
Read MoreNew York, NY, April 8, 2020 – The 2020 International Licensing Awards ballot has been finalized, featuring a star-studded list of nominees form all over the world vying for the industry’s most prestigious honor.
Read MoreNew York , NY, April 6, 2020 - Beanstalk shares how its team members and clients are supporting each other and the larger global community during the COVID-19 pandemic.
Read MoreNew York, NY, April 2, 2020 - Dave Tovey of Tinderbox shines a light on the digital landscape of gaming, consumer goods and retail. Tinderbox, a division of the Beanstalk group, is the dedicated licensing and brand extension arm specialising on video games, digital media brands and Esports. As well as managing consumer product programs for some of the world biggest gaming brands including “Call of Duty”, “Xbox”, “Halo”, “Crash Bandicoot” and the esports league “ESL”, Tinderbox is an industry expert in how gaming and consumer behaviour align.
Read MoreNew York, NY March 23, 2020 -We’re at a point where people and companies have begun settling into their new WFH routines, dealing with both their personal needs and circumstances, as well as the business imperatives they face for the inevitable aftermath of the current worldwide emergency. (And one can take a small measure of comfort from snippets such as the one in the report below from LMCA’s Allan Feldman that “Our China offices reopened a week ago.”)
Read MoreLondon, UK, March 23, 2020 - Shortlist confirmed for the five prestigious awards in the Property category for June’s event. The finalists for the prestigious Property categories for this year’s Brand & Lifestyle Licensing Awards have been revealed.
Read MoreLondon, UK , March 19,2020 - Finalists named for the ten awards in the Product category as countdown begins to this year’s event. The finalists in the prestigious Product categories at the Brand & Lifestyle Licensing Awards have been confirmed.
Read MoreLondon, UK, February 27, 2020 - Retailer unveils new lines featuring Minecraft, Fortnite, PlayStation and Xbox. Primark continues to up its video games credentials, unveiling a new kids collection featuring key brands from the sector.
Read MoreFebruary 24, 2020 | By: Martin Cribbs, VP of Icon Representation
Martin Cribbs, vice president of brand management at Beanstalk, shares insights on the power of licensing icons. Marilyn Monroe Late icons like actress Marilyn Monroe can breathe new life into brands. Courtesy Douglas Kirkland
Read MoreNew York City, NY, February 20, 2020 – The Morton Salt Girl, a beloved brand icon, is making her debut as a Funko Pop! vinyl collectible. The new collectible is the result of a licensing partnership between Morton Salt, and Funko, a leading pop culture consumer products company. Beanstalk, Morton Salt’s global brand extension licensing agency, secured the partnership.
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