Sears Says 'I Do' With New Launch of David Tutera Bridal Jewelry Collection

'My Fair Wedding' Host and Leading Wedding Expert David Tutera Launches Bridal Jewelry Collection at Sears in February 2011

February 1, 2011, New York, NY., - Today, Sears and wedding and entertaining expert David Tutera say “I do,” with the debut of the David Tutera Bridal Jewelry Collection. The aspirational line of engagement rings and wedding bands, designed within four distinct collections, offers brides-to-be the perfect expression of a deeply personal and lifelong relationship. All settings in the Eternal, Heirloom, Radiance and Legacy designs, of which the premiere collection is comprised, will be available at Sears stores nationwide as well as online at beginning Feb. 1.

Tutera's primary inspiration for the four collections originated from his desire to inspire each woman to be the unique and special bride she has dreamed of becoming her whole life. The sculptured pieces feature exquisite designs made from premium materials. Additionally, the four themes were created to have special and significant meaning: The Eternal collection represents the cherishing of a bright future; the Heirloom collection embodies the love that stands the test of time; the Radiance collection boldly signifies that all eyes are on the bride; and the Legacy collection epitomizes the enduring union in which the love story continues. Each ring incorporates a genuine blue sapphire on the inner band—a unique detail that allows brides to incorporate their “something blue”—as well as exquisitely detailed symbols of love and loyalty that will be the hallmark of their married lives. Tutera's solitaire rings also feature a signature floral head, drawing from both tradition and the designer's personal passion for flowers.

“David Tutera's deep understanding of the bridal market and direct connection to women everywhere, particularly when it comes to creating a beautiful wedding experience, makes this collection launch an ideal way to celebrate romance and elegance,” said Megan Featherston, vice president, jewelry, at Sears Holdings Corporation. “The launch of the David Tutera Bridal Jewelry Collection is another example of Sears’ continued commitment to delight customers with the splendor they've dreamed of at an incredible value.”

Tutera added, “Your wedding story begins with choosing the perfect engagement ring. I am proud to offer my designer style, and more than 25 years of bridal expertise, to help make women's dreams come true with a dazzling line of affordable wedding rings. Just like a couple's love story, each ring design is completely unique. I'm excited to showcase the retail collection at Sears, which understands my vision and will not compromise elegance for affordability.”

For more information about the collection, please visit

* David Tutera jewelry is manufactured by Combine International

About David Tutera With more than 20 years of experience as a wedding expert, David Tutera is known for turning every bride's fantasy into a reality by transforming the ordinary into the extraordinary. His current prime-time show, “My Fair Wedding,” airs on WE TV, where he steps into a bride's planning process, and in three weeks quickly transforms the party into her dream event. David has planned many celebrity events, including Star Jones' wedding. Throughout his career, he has been featured on countless broadcast programs and in print including “The Oprah Winfrey Show,” “Today,” “Good Morning America,” E!, CNN, People, Wall Street Journal, In Style and The New York Times, to name a few. David continues to grow his presence in the world of weddings through his branding and licensing endeavors, currently managed by Beanstalk. For more information, please visit

About Sears, Roebuck and Co. Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (Nasdaq: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 929 full-line and approximately 1,200 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through,, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. Sears, Roebuck is the 2010 ENERGY STAR® Retail Partner of the Year. The company is the nation's largest provider of home services, with more than 12 million service calls made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at