Rosa Mexicano Crosses into the Grocery Aisle with Beanstalk

June 13, 2011, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, today announced the addition of Rosa Mexicano to its impressive client roster. Beanstalk will help Rosa Mexicano extend its authentic Mexican fine dining experience into a line of food and beverage products, launching in 2012 at major grocery and club stores. Dubbed the “Gold Standard” in upscale Mexican Cuisine by Zagat Survey, Rosa Mexicano has grown to 10 restaurant locations in New York, Washington D.C., Baltimore, Los Angeles, Atlanta and Miami, since first opening its doors in 1984. With additional locations slated to open in 2011, the licensing program will provide consumers greater access to the award winning recipes and flavors from Rosa Mexicano’s critically acclaimed restaurant chefs, and support the brand’s growth by introducing its unique flavors to new markets.

“Rosa Mexicano’s new extension into licensed products makes high quality, at home Mexican dining easy and convenient," said Howard Greenstone, CEO of Rosa Mexicano. "This move will accelerate the brand’s growth and expansion nationwide as it enables us to quickly enter new markets.”

Known for its tableside guacamole and pomegranate margaritas, Rosa Mexicano played a leading role in defining authentic Mexican cuisine and establishing a new dining category that brought a casual, social and stylishly festive experience to American diners. Like Rosa Mexicano’s prized dishes that have made complex flavors widely accessible, licensed products will blend traditional Mexican flavors with inspired innovation while remaining true to the heritage and ingredients integral to authentic Mexican cuisine.

“As consumers continue to develop more refined palates, there are exciting opportunities for restaurant brands to create viable in-home dining options that are conveniently available at grocery,” said Michael Stone, CEO of Beanstalk. “With the limited selection of upscale Mexican food currently available at grocery stores, Rosa Mexicano’s entrance will quickly expand the options available by providing a much needed gourmet alternative for consumers.”

About Rosa Mexicano Rosa Mexicano, established in 1984, introduced what was then a “new” cuisine to the Manhattan restaurant scene when it opened its original Midtown East location. In 2000, the next generation of Rosa Mexicano was ushered in with the opening of a second location near Lincoln Center, once again breaking new ground by featuring a stunning modern interior inspired by contemporary Mexican architecture and establishing the vibrant signature style of restaurants to come. In 2003, the first Rosa Mexicano opened outside of New York City in Washington, DC’s bustling Penn Quarter. The growing restaurant group has expanded with new locations near Manhattan’s Union Square; Atlanta, GA; Miami, FL; Hackensack, NJ; National Harbor, MD.; Downtown Los Angeles; and South Beach, FL. Rosa Mexicano continues its commitment to delivering authentic Mexican cuisine in an accessible, stylish and festive atmosphere. Rosa Mexicano Kitchen now offers these same authentic flavors at home with a new line of gourmet soups, stocks, cooking sauces, salsas and corn chips, available at and select stores across the country.

About Beanstalk Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with blue-chip brands and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers, celebrity/expert talent management, and TransAct™ customized legal and financial services.

Beanstalk is the licensing agency of record for over 50 world-class brands and has developed thousands of brand extensions in every major product category, resulting in nearly $2.3 billion in retail sales in 2010 alone. The company is headquartered in New York, with offices in London, Los Angeles, Atlanta, Miami, and Hong Kong, and affiliates throughout the world. For more information, please visit Beanstalk is a part of Omnicom Group Inc. Diversified Agency Services (NYSE: OMC). Omnicom ( is a leading global marketing and corporate communications company.