The Jel Sert Company to Launch Chiquita™ Fruit Bites Under a License with Chiquita Brands
June 17, 2013, New York, N.Y., – Chiquita Brands and The Jel Sert Company have partnered in a licensing agreement to launch Chiquita Fruit Bites, a great tasting fruit snack. Chiquita is a market leader in the global distribution of bananas with one of the most recognized produce brands, offering nutritious, high-quality fresh and value-added food products. Jel Sert is a leading manufacturer of freezer bars, diet drinks, gelatins, puddings and frozen desserts. Chiquita Fruit Bites will build upon consumers’ desire of eating great tasting, better-for-you snacks, while leveraging the brand’s prominent positioning of fruit, health and quality. The products are made with real fruit juice and puree and contain no artificial flavors or preservatives, no added color, and no high fructose corn syrup.
“As one of the largest produce distributors in the world, we pride ourselves in the ability to provide consumers continued access to healthy eating on the go. Chiquita Fruit Bites are an excellent addition to our healthy snacks portfolio,” said Robert Stallman, Director of Marketing and Global Licensing for Chiquita.
“Jel Sert is thrilled to work with Chiquita on the launch of a new fruit bites line because the product delivers healthier snack options for consumers,” said Ken Wegner, President of Jel Sert. “The Chiquita brand was the perfect fit for this line because each item is made with real fruit juice and puree in popular fruity flavors such as Banana Strawberry. We look forward to building a long-term and successful licensing partnership with Chiquita.”
Chiquita Fruit Bites appeal to the entire family as a healthy snack alternative with great taste and will be available at retail this summer in three delicious flavors: Fruit Punch, Orange Pineapple and Banana Strawberry.
The licensing partnership was brought together by Chiquita’s licensing agency, Beanstalk.
About Chiquita Brands International, Inc. Chiquita Brands International, Inc. (NYSE: CQB) is a leading international marketer and distributor of nutritious, high-quality fresh and value-added food products - from energy-rich bananas, blends of convenient green salads and other fruits to healthy snacking products. The company markets its healthy, fresh products under the Chiquita® and Fresh Express® premium brands and other related trademarks. With annual revenues of more than $3 billion, Chiquita employs approximately 20,000 people and has operations in nearly 70 countries worldwide. For more information, please visit the corporate web site at www.chiquita.com.
About The Jel Sert Company The Jel Sert Company, based in West Chicago, Ill., is a manufacturer, marketer and distributor of a variety of well-known food and beverage products. The company’s proprietary brands include Wyler’s, Wyler’s Light, Pop Ice®, Flavor-Aid®, Fla-Vor-Ice, Royal, My*T*Fine, Otter Pops® and Mondo®, among others. Jel Sert is also active in licensing and contract manufacturing with some of the premier brands and companies in the food, beverage and health and wellness industries. Jel Sert has been privately held since its founding in 1926. For more information on The Jel Sert Company, go to www.JelSert.com.
About Beanstalk Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with corporate brands, celebrities, entertainment properties, and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail program management, license acquisition for manufacturers and royalty auditing. The company is headquartered in New York, with offices in London, Los Angeles, Miami, and Hong Kong, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc. Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.