Chiquita

The Jel Sert Company to Launch Chiquita™ Fruit Bites Under a License with Chiquita Brands

June 17, 2013, New York, NY., – Chiquita Brands and The Jel Sert Company have partnered in a licensing agreement to launch Chiquita Fruit Bites, a great tasting fruit snack. Chiquita is a market leader in the global distribution of bananas with one of the most recognized produce brands, offering nutritious, high-quality fresh and value-added food products. Jel Sert is a leading manufacturer of freezer bars, diet drinks, gelatins, puddings and frozen desserts.

Beanstalk Selected as Licensing Agency by Chiquita Brands, the World's Number One Consumer Preferred Banana Brand

London, 17 October 2011 – Leading international brand licensing agency and consultancy, Beanstalk, has been appointed by Chiquita Brands, a leading international marketer and distributor of high-quality fresh and value-added food products best known for the iconic Chiquita banana. Chiquita is the number one consumer preferred banana brand globally and has over 90% brand awareness in its key European markets. Beanstalk is tasked with developing the strategic licensing programme for Chiquita in quality food brand extensions across Europe and the Middle East. Nancy Bailey & Associates manages the Chiquita Licensing Program in the U.S. This is one of the first global assignments resulting from the merger of Nancy Bailey & Associates and Beanstalk in December 2010.

Chiquita Brands Selects Nancy Bailey & Associates as Licensing Agency

March 8, 2011, Atlanta, GA., – Nancy Bailey & Associates, a leading corporate brand licensing agency, announced today that it has been selected by Chiquita Brands to extend both the Chiquita and Fresh Express brands into both non-food and new food categories in the U.S. and Canada. Nancy Bailey & Associates will leverage its deep experience in licensing food brands to create and execute strategic licensing programs that communicate the brands’ characteristics of high quality and freshness. Chiquita is the number one consumer preferred banana brand globally and has 99% brand awareness among American consumers. Americans also consume 20 million servings of Fresh Express salads each week, making it the number one salad brand in the United States.

“The positive associations that consumers make between both Chiquita and Fresh Express with quality, flavor, freshness and nutrition creates tremendous potential for brand extension,” said Nancy Bailey, chairman, Nancy Bailey & Associates. “We are confident that licensing will enable Chiquita and Fresh Express to leverage these qualities in relevant categories and retail channels.”