Media Icon, Paris Hilton, Grows Licensing Programme with New Watch Line

Teams up with retail giant, Apparel Club, for expansion in the Middle East

 December 9, 2014, London, U.K., -  Globally renowned businesswoman and media icon, Paris Hilton, announced today that she has entered a partnership with billion dollar retail corporation, Apparel Club, for a collection of watches that will be distributed through multi-brand concept stores in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates. The watches will launch at retail in spring 2015, and complement Paris’ ever-growing lifestyle brand which already consists of 17 collections including shoes, handbags, lashes, nails, sunglasses and clothing. Beanstalk is Paris Hilton’s exclusive licensing agency and brought Paris Hilton and Apparel Club together.

Established in 2006, Paris Hilton Entertainment (PHE) leverages the appeal and talents of Paris Hilton as a designer, recording artist, actress, model and author.  PHE manages Paris Hilton’s entertainment and endorsement deals, and in collaboration with Beanstalk, also manages her brand licensing activities. As the face of the company, Hilton takes an active role by overseeing all product development, design, marketing and promotions.

Paris Hilton says, “The Middle East is an important region for my brand. I personally love Dubai and travel there for business and pleasure regularly. I am excited to be working with Apparel Club on design ideas, incorporating inspiration that I’ve gathered from all across the globe. I look forward to seeing the new collection launch next spring – watch my social media channels for more news.”

Lisa Reiner, Managing Director of Beanstalk Europe and Asia Pacific, comments, “Paris is widely admired for her glamorous style and charismatic personality.  Her brand has incredible broad appeal as evidenced by her $2+ billion global business. The new watch line adds another element to her existing lifestyle offering and seamlessly translates her equities as a fashion icon for fans of all ages.”

About Paris Hilton Entertainment

Paris Hilton Entertainment (PHE) was established in 2006 to leverage the appeal and talents of Paris Hilton as a designer, recording artist, DJ, actress, model and author, and has since become a multi-billion dollar company.  PHE manages all brand licensing, entertainment and endorsement deals for Hilton, and as the face of the company, Hilton takes an active role by overseeing product development, design, marketing and promotion.  Paris Hilton’s 17 branded lines include handbags, watches, lashes & nails, sunglasses, clothing and more, and are sold in Hilton’s stores in more than 40 countries across the globe. For more information on Paris Hilton:


Website: Twitter: @ParisHilton Instagram: @parishilton Facebook:

About Apparel Club

Apparel Group, a major retail operator across the Middle East, India and Africa, is one of the major players in the region, headquartered in Dubai.  They retail over 50 international  brands in various store formats, some of the prominent brands being Aldo, Tommy Hilfiger, Nine West, Charles & Keith, Dune, Birkenstock, The Children's Place, Anne Klein, Kenneth Cole, Inglot, Aeropostale , Tim Horton’s and many more . Their new multi-brand watch concept  ‘All About Watches’  addresses the fashion needs of the watch lovers, and is currently rolling out across the Middle East, with Paris Hilton as one of the leading watch brands in their portfolio.

About Beanstalk

Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services.  We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.

Beanstalk offers a breadth of services including brand licensing, direct-to-retail program management, license acquisition for manufacturers, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance.  Tinderbox, our digital division, works with new media properties to realize their potential in the world of consumer products.

The company is headquartered in New York, with offices in London, Los Angeles, Miami, and Cincinnati, and affiliates throughout the world.  For more information, please visit Beanstalk is a part of the DAS Group of Companies, a division of Omnicom Group Inc.

About The DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.