December 9, 2014, London, U.K., - Globally renowned businesswoman and media icon, Paris Hilton, announced today that she has entered a partnership with billion dollar retail corporation, Apparel Club, for a collection of watches that will be distributed through multi-brand concept stores in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.
August 11, 2011, London, U.K., – Beanstalk, a leading brand licensing agency, today announced that its client, global style leader and fashion icon Paris Hilton, has appointed OEM & Design Company, the leading Asian eyewear manufacturer, to develop an exclusive line of optical frames, sunglasses and coloured contact lenses for the Asian market under the Paris Hilton Eyewear trademark. Working closely with Paris herself, OEM will develop a range of frames that take their styling cues from Paris’s original and aspirational style, and that will allow her admirers across Asia to buy into her glamorous lifestyle.
One of the most photographed women in the world, Paris Hilton has parlayed her party-girl persona and tabloid fame into a merchandise and licensing empire. Now, at 30, her image of carefree heiress -- a celebutante who is famous for just being famous -- belies the fact that Hilton has become a lucrative global brand.