celebrity licensing

Bob Dylan's Latest Gig: Making Whiskey

In late 2015, an unexpected name popped up in the liquor industry press: Bob Dylan. A trademark application for the term “bootleg whiskey” had been filed under Mr. Dylan’s name. Among those who noticed the news was Marc Bushala, 52, a lifelong fan and a liquor entrepreneur whose bourbon brand, Angel’s Envy, had just been sold for $150 million. Mr. Bushala said he immediately spent weeks “obsessing over this concept of what a Dylan whiskey could be.”

Beanstalk Signs Bruce Lee Enterprises

New York, New York, March 7, 2017 – Bruce Lee Enterprises has signed an exclusive representation agreement for advertising licensing with Beanstalk, a global brand-extension agency headquartered in New York. Considered one of the most influential martial artists of all time, Bruce Lee remains a major cultural icon with tens of millions of fans around the world.  

Farrah Fawcett and Beanstalk Enter Into Exclusive Partnership

October 3, 2016, New York, NY., – The Farrah Fawcett Foundation has signed an exclusive representation agreement with Beanstalk, a global licensing agency headquartered in New York. Farrah Fawcett is among the most iconic television stars in history.

Forbes: Why Kimora Lee Simmons Did Not 'Lay the Blueprint' for Celebrity Fashion

BY MICHAEL STONE, FORBES CMO NETWORK, FEBRUARY 12, 2013 - In a recent interview with MSN’s “The Grio,” Kimora Lee Simmons stated she and former husband Russell Simmons “laid the blueprint” for celebrity designed clothing lines. I think I speak for others when I say, really? Ms. Simmons has definitely carved out a place for herself in the fashion world, and I applaud her for that, but to proclaim she is a founding father of sorts in celebrity fashion is a bit presumptuous.