Thought Leadership

Why Late, Legendary Icons Can Breathe New Life into a Brand

October 14, 2019 | By: Martin Cribbs, VP of Icon Representation

It takes a lot to stand out in today’s overcrowded sea of brands and digital influencers. For some marketers and brands, especially in the health and beauty arena, the beloved memory of a late, legendary icon might be key.

Kawhi Leonard Klaws Nike

July 7, 2019 | By: Oliver Herzfeld, Chief Legal Officer, Beanstalk

Kawhi Leonard recently commenced a lawsuit against Nike. According to the complaint, in 2011, just after being drafted to the NBA, Leonard created a logo based on a tracing of his notably large hand. Inside the hand,

Licensing Expo 2019: Five Trends Ahead for the Licensing Industry

June 28, 2019 | By: Allison Ames, President & CEO of Beanstalk

Beanstalk has returned from Licensing Expo 2019 full of enthusiasm and excitement for the continued evolution of the licensing industry. My experience in Las Vegas only reinforces the view that brand licensing will play an increasingly powerful role on the retail “battlefield.” Licensing is clearly the stealth tool for smart brands that need to connect with customers amid the influx of new competitors and marketing messages flowing through all channels.

PRIDE & Harvey Milk

June 26, 2019 | By: Martin Cribbs, VP of Icon Representation

For me, PRIDE Month brings to mind Harvey Milk and his increasingly meaningful legacy. Milk’s message, that fearlessness was the key to personal freedom, inspired hope in a segment of the population that had no confidence their voices would be heard or respected. 

Ad Agency Agrees To Pay Largest Fine Ever

April 17, 2019 | By Oliver Herzfeld and Ronald L. Crane

Marketing Architects, Inc., an agency that produced advertising with unsubstantiated claims for weight-loss products, has recently settled a joint complaint brought by the Federal Trade Commission and the State of Maine. As part of the settlement,