New York, NY, March 17, 2021 - Shane Grogan, senior licensing manager, and Declan Hassett, licensing manager, Diageo, discuss the magic of St. Patrick’s Day licensing in this exclusive interview.
Read MoreLondon, UK, December 15, 2020 - License Global interviewed John Friend, head, Halo and Xbox Consumer Products to learn more about the next generation of Xbox consoles and the growth of the Xbox brand. This exclusive interview looks at the console, the games, the expectations and the brand goals of the next wave of Xboxs as well as how the brand side of Microsoft is gearing up for an even bigger year come 2021.
Read MoreNew York, NY, October 27, 2020 - In the latest License Global Magazine Q&A, Beanstalk's SVP of Business Development and Marketing, Debra Restler, discusses exciting Beanstalk news, trends in licensing to look forward to in 2021 and consumers' expectations of brands during the pandemic and BLM movement.
Read MoreNew York, NY, October 26, 2020 - In the latest License Global Magazine article, Shane Grogan, senior licensing manager, Diageo, highlights how the company pivoted in 2020 to bring the magic of a Guinness to consumers spending more time at home. The beloved drink brand launched its #GuinnessatHome social media campaign this year as a way to let consumers have a drink together from their own homes. Guinness’s campaign featured signature licensed merchandise for the brand and encouraged consumers to bring the bar into their own homes.
Read MoreLondon, UK, August 5, 2020 - Source catches up with head of Tinderbox, Dave Tovey to find out how further growth is being planned as thousands of people discover gaming in lockdown.
Read MoreNew York, NY, June 17, 2020 - For years a debate has raged – do brands matter anymore? In the age of the Internet with unlimited product information at our fingertips, some argue brands are no longer needed to help consumers make buying decisions. Enter 2020 and COVID-19.
Read MoreNew York, NY, June 16, 2020 - Licensing Week Virtual kicked off Monday, June 15, offering a host of informative talks and seminars. Allison Ames, president and chief executive officer, Beanstalk, led a dynamic discussion, “Consumers, Brands and Retailers: Adapting in the New Reality,” about the present and future state of retail, branding and consumer behavior. Panelists included Michael Stone, chairman and co-founder, Beanstalk; Stephanie Wissink, managing director, Jefferies; and Rob Gaige, managing partner, Q, Sparks & Honey.
Read MoreNew York, NY, May 26, 2020 - Ahead of Licensing Week Virtual, License Global Magazine tapped Beanstalk to learn more about the agency’s strategy, upcoming licensing trends, the importance of trade shows (both in-person and virtual) and more.
Read MoreNew York, NY March 23, 2020 -We’re at a point where people and companies have begun settling into their new WFH routines, dealing with both their personal needs and circumstances, as well as the business imperatives they face for the inevitable aftermath of the current worldwide emergency. (And one can take a small measure of comfort from snippets such as the one in the report below from LMCA’s Allan Feldman that “Our China offices reopened a week ago.”)
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