Posts tagged Xbox
Edible controllers and King-sized bedding: How the Xbox brand is connecting with licensing

London, UK, April, 14, 2021 - After thirteen months of lockdown, closures and shelter-in-place orders, the end is nearing. For some, it’s here. As the warm weather begins to take hold, the term “spring awakening” has never had more meaning. Accelerated vaccine roll outs have led to cities all over the world gradually reopening offices, schools, restaurants, sporting arenas, gyms and more.

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Dream Of Halo And Xbox In Comfort With The Release Of New Halo And Xbox Bedding Sets!

London, February 5, 2021 - Boutique bedding specialist Dreamtex Ltd has partnered with Microsoft to develop a homewares collection for the premier gaming and entertainment brand, Xbox and the critically acclaimed Halo franchise. The partnership was brokered by Tinderbox, the digital division of Microsoft’s licensing agency, Beanstalk.

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Exclusive: Next-Gen Consoles Highlight the Brand Affinity for Xbox

London, UK, December 15, 2020 - License Global interviewed John Friend, head, Halo and Xbox Consumer Products to learn more about the next generation of Xbox consoles and the growth of the Xbox brand. This exclusive interview looks at the console, the games, the expectations and the brand goals of the next wave of Xboxs as well as how the brand side of Microsoft is gearing up for an even bigger year come 2021.

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