Posts tagged Guinness
GINSTERS AND GUINNESS COLLABORATE TO REINVIGORATE SAVOURY SLICES
GINSTERS AND GUINNESS COLLABORATE TO REINVIGORATE SAVOURY SLICES

London, UK , March 16, 2021 - In an exciting collaboration brokered by Beanstalk, the UK’s number one savoury pastry brand, Ginsters, and iconic Irish brewer, GUINNESS, have joined forces to launch a new Ginsters Smoky Steak & GUINNESS slice. The premium recipe has been developed by Cornish born, award-winning head chef, Chris Eden – a long-standing Ginsters chef partner – creating a unique innovation for the savoury slices category.

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Press ReleasesBeanstalk BeanstalkPress Release, Diageo, Guinness, Ginsters, Food and Beverage
Guinness at Home Q&A with Shane Grogan, Senior Licensing Manager, Diageo

New York, NY, October 26, 2020 - In the latest License Global Magazine article, Shane Grogan, senior licensing manager, Diageo, highlights how the company pivoted in 2020 to bring the magic of a Guinness to consumers spending more time at home. The beloved drink brand launched its #GuinnessatHome social media campaign this year as a way to let consumers have a drink together from their own homes. Guinness’s campaign featured signature licensed merchandise for the brand and encouraged consumers to bring the bar into their own homes.

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Editorial FeatureBeanstalk BeanstalkEditorial Piece, License Global, Diageo, Beanstalk, Guinness, Licensing
Maurizio Distefano Licensing to Represent Diageo Brands in Italy Through a Partnership with Beanstalk

Tortona, IT, January 28, 2020 - Maurizio Distefano Licensing (MDL) has been appointed by Beanstalk, the global licensing agency behind some of the most famous brand extensions in the world, to manage the licensing programs for BAILEYS and GUINNESS (owned by Diageo) for the Italian market.

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Press ReleasesBeanstalk BeanstalkNew Partnership, Agency, Beanstalk, Announcement, Press Releases, Baileys, Guinness