London, UK, April 19, 2021 - For the first time, in a partnership brokered by Beanstalk, TGI Fridays and Finsbury Food have come together to create an indulgent range of sharing cakes inspired by some of the most iconic dessert and sundae items on the TGI Fridays menu, including Chocolate Fudge Fixation and Chocolate Rocky Road.
Read MoreRomeoville, Illinois. April 12, 2021 – Blue Sky Outdoor Living, known for its innovative outdoor living products specifically designed to enhance your recreational outdoor experiences, is proud to announce the addition of officially licensed U.S. Army fire pits to its extensive stable of outdoor products.
Read MoreLondon, UK, December 23, 2020 - After the Rugby World Cup, specialty coffee roasters Tiki Tonga announce the comeback of Guinness 232 Coffee.
Read MoreLondon, UK, December 21 , 2020 - Arla and Diageo are continuing their successful relationship, brokered by Beanstalk, by releasing their annual festive BAILEYS Cream range with the addition of a new flavour and brand-new packaging. The BAILEYS Cream range has been a huge hit since its first launch in 2016 and the range of creams continues to delight consumers throughout the holiday season with bold, tasty flavours.
Read MoreNew York, NY, August 17, 2020 –Just in time for the summer season, the U.S. Army brand has licensed SAV Eyewear, provider of sunglasses and eyewear, to create a line of U.S. Army sunglasses. Beanstalk, the U.S. Army’s brand extension licensing agency, brokered the license agreement.
Read MoreNew York, NY, June 17, 2020 – The proper treat for grown-ups is here! Baileys, the ultimate indulgent treat, and Jessica Pastries, the producer of in-store bakery desserts, have partnered to introduce Baileys desserts to grocery stores across Canada. Beanstalk, Diageo’s brand extension licensing agency, secured the partnership with Jessica Pastries.
Read MoreNew York, NY, June 16, 2020 – The U.S. Army has executed a license agreement with leading watch manufacturer, Invicta Watch Company of America, which has more than a century of expertise and caters to watch collectors, to launch a line of premium U.S. Army-branded wrist watches that are engineered to the highest standards. Beanstalk, the U.S. Army’s brand extension licensing agency, brokered the agreement.
Read MoreLondon, UK, April 30, 2020 - Move over ice cream and see ya frappuccino - there’s a new indulgent summer treat in town that’s set to take the nation by storm. Experts in indulgence, Bahlsen, have teamed up with treating aficionados at Baileys to create the biscuit of the season - Bahlsen Baileys Squares Strawberries & Cream, a partnership that was brokered by Beanstalk.
Read MoreNEW YORK CITY, January 29, 2020 – Beanstalk has added The Ohio State University to its list of clients, having recently signed a representation agreement to help grow and optimize what is already the nation’s largest collegiate licensing program. Beanstalk will assist in both long-term strategic growth initiatives and operational management of Ohio State’s program.
Read MoreNew York, December 11, 2019 - The first four games are making their way to retail in time for the holidays. Guinness-inspired pub games have arrived. The Guinness Pub Game Series will be sold as part of the Front Porch Classics’ brand.
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