October 3, 2011, New York, NY.,– Beanstalk, a leading global brand licensing agency and consultancy, today announced that its client, U.S. Army, and Best-Lock Group Ltd., will create a new line of U.S. Army-branded construction toys. Originally launched in 2009, it is the only line of military themed construction toys in the marketplace, and with the introduction 12 new SKUs, the line will now include 120, 160, 225 and 500-piece construction toy sets.
October 3, 2011, New York, NY., – Beanstalk, a leading brand licensing agency and consultancy, today announced a new partnership between its client, U.S. Army, and EB Excalibur, a division of EB Brands, to develop U.S. Army branded remote control land and air vehicles to be featured at J.C. Penney locations and other leading retailers. The line leverages EB Excalibur’s cutting edge remote control technology in vehicles including the Advanced Attack RC Chopper, Combat Chopper, Humvee, Troop Transporter Helicopter, Gemini, Sky Runner, Land Air Squadron and Micro Rig Fueler.
August 1, 2011, New York, NY., – Beanstalk, a leading global brand licensing agency and consultancy, today announced that it has secured a partnership for its client, U.S. Army, to launch a line of high performance camping gear produced by Tippmann Sports. U.S. Army branded sleeping bags and tents, currently available at select sporting goods retailers and specialty camping stores such as Sports Authority and Dunham, will provide outdoor enthusiasts with innovative and durable camping gear.