BAILEYS TO INDULGE CANADIAN GROCERY STORES WITH JESSICA PASTRIES
New York, NY, June 17, 2020 – The proper treat for grown-ups is here! Baileys, the ultimate indulgent treat, and Jessica Pastries, the producer of in-store bakery desserts, have partnered to introduce Baileys desserts to grocery stores across Canada. Beanstalk, Diageo’s brand extension licensing agency, secured the partnership with Jessica Pastries.
Jessica Pastries is always developing the next wow dessert to make sure to stay ahead of the game and consistently create mouth-watering delicious treats. Jessica Pastries manufactures frozen desserts with the utmost standards that are made with premium quality ingredients without chemical preservatives.
Now, Jessica Pastries brings the Baileys flavour to in-store bakeries with a chocolate mousse cake made with creamy ganache, light mousse, fluffy sponge and chocolate shavings, as well as a double brownie cake with rich chocolate brownie wafers smothered with a Baileys flavoured white chocolate ganache. The Baileys Mousse cake is available at Metro Grocery stores across Canada. The Baileys Double Brownie cake is available at Sobeys stores launching Father’s Day 2020. Jessica Pastries will also introduce two new Baileys desserts for holiday 2020, including mini salted caramel cheesecake ramakins and a Christmas log.
“We started on the Baileys adventure two years ago with the idea of simply gaining a few extra product facings to our existing shelf space in the bakery sections in retail grocery venues,” remarked Eric Walfish, Director of Business Development at Jessica Pastries. “What we are learning is that the power of the Baileys brand coupled with the creative skills of our product development team, so far has resulted in fantastic response from the retail grocers and their customers. We look forward to building on this excitement by expanding our Baileys dessert offerings and sharing it with all Canadians coast to coast for many years to come.”
As decadent, boozy desserts grow in popularity, Baileys continues to offer sweet treats with its classic Irish cream flavouring for more moments of treating and indulgence. These delicious treats continue to prove that Baileys is the ultimate adult treat - part cake, part booze, pure pleasure.
About Jessica Pastries
For 20 years, we have been making desserts that bring smiles to the table. We dedicate our effort to developing upscale cakes, private labels and manufacturing with the utmost quality standards. We are always developing the next wow dessert to make sure to stay ahead of the game and consistently create mouth-watering desserts. We commit to put a smile on our customers face. Add a little sweetness into your daily life that’ll make you forget all your troubles and that will inspire moments of happiness. All of our award-winning desserts are handmade BRC. This accreditation demonstrates our commitment to supply desserts which not only taste exceptional but meet the highest quality standards required by the industry.
About BAILEYS Irish Cream Liqueur
BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide and is the best-selling Irish Cream Liqueur in the world. It's the signature delicious balance of Irish Cream that makes BAILEYS the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Salted Caramel, Vanilla Cinnamon, Chocolate Cherry and Espresso Crème, along with an additional limited time offering, Pumpkin Spice. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.
About Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), icon representation, manufacturer representation, consulting (Blueprint), creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com . Beanstalk is a member of the Omnicom Specialty Marketing Group.
About the Omnicom Specialty Marketing Group
Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients’ needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology, field marketing and sales support, brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.