New York, New York, March 7, 2017 – Bruce Lee Enterprises has signed an exclusive representation agreement for advertising licensing with Beanstalk, a global brand-extension agency headquartered in New York. Considered one of the most influential martial artists of all time, Bruce Lee remains a major cultural icon with tens of millions of fans around the world. The partnership between Beanstalk and Bruce Lee Enterprises will aim to extend the personality rights of the icon for use in advertising, long-term brand associations, and select product opportunities.
Lee created a new martial art called Jeet Kune Do that incorporated mind, body, and spirit – values he applied in all areas of his life and work. As an actor, Lee’s movie stardom elevated and redefined the perception of Asian Americans. Today, his legacy of self-expression, equality, and pioneering innovation continues to inspire people around the world.
“We feel privileged to work with the Bruce Lee family, who take great care to preserve and share his philosophical teachings and entertainment legacy. Today, Bruce Lee’s social media imprint rivals the biggest pop music and movie stars in the world with tens of millions of fans – 80% of whom are in the most coveted 12-34 year old demographic,” said Martin Cribbs, VP, Brand Management of Beanstalk’s Icon Representation service.
Shannon Lee, Bruce Lee’s daughter and CEO of Bruce Lee Enterprises commented, “We look forward to working with Beanstalk to spread my father’s message of mastery, hope and action across the world. Martin and the team at Beanstalk really understand and respect what we are trying to do, and we are excited to have their help and expertise in spreading the Bruce Lee love!”
About Bruce Lee Enterprises
Bruce Lee Enterprises (BLE) is the parent company of the Bruce Lee Family Companies, which include licensing, production, and healthy, ready to drink teas. BLE is a mission based company formed to spread Bruce Lee’s message of harmonious individuality and personal growth toward a better and more unified planet. BLE is the exclusive owner of all commercial merchandising and allied rights relating to the use of Bruce Lee’s name, image, likeness, persona, signature, voice, attributes, marks, logos, symbols, works, photographs and writings, including certain proprietary rights in and to Bruce Lee including but not limited to the rights of association, publicity, sponsorship, and/or endorsement, and holds copyrights and trademark rights in and to the name, image quotes and writings of Bruce Lee. To learn more about Bruce Lee’s life and philosophy, check out www.BruceLee.com and www.BruceLeeFoundation.org.
Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.
Beanstalk offers a breadth of services including brand representation, manufacturer representation, icon representation, retailer partnerships, STUDIO B creative services, approvals management, legal and financial services, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products.
The company is headquartered in New York, with offices in London, Miami, and Cincinnati, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is part of the DAS Group of Companies.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.