Agreement Brokered By Leading Global Brand Extension Agency, Beanstalk
February 17, 2016, London, U.K., - Global confectionery manufacturer, Perfetti Van Melle, has partnered with leading multinational consumer goods cooperation, Unilever, for a range of individually wrapped ice-creams under the iconic Spanish lollipop brand, Chupa Chups. The products, including Chupa Chups Calippo Shots in flavours Cherry Banana and Cola Lemon, are set to launch at out-of-home distribution channels across Western Europe in spring 2016, and will leverage the brand’s unique heritage with fans across the globe. The agreement was brokered by Perfetti Van Melle’s brand extension agency, Beanstalk.
Launched in 1958, Chupa Chups is an iconic confectionery brand that has very much become a part of popular culture and a generic name for round lollipops in many countries. It is globally renowned for its colourful imagery and unique flavour profile, lending itself well to extensions outside of the core confectionery area.
Marta Ballesteros, Senior Brand Manager, Licensing at Chupa Chups, says, “Chupa Chups as a brand has an incredibly loyal following, with many consumers having fond memories of enjoying our lollipops over the course of many years. Our distinct visual identity and range of exciting flavours translate perfectly well into ice cream and we are thrilled to be working with such an expert partner as Unilever on extending our reach into the frozen novelty category.”
Lisa Reiner, Managing Director of Beanstalk Europe & Asia Pacific, comments, “We are delighted to welcome such a significant player as Unilever to the Chupa Chups licensing programme. Their extensive experience and leading position in the frozen novelty space, as well as their approach to responsible nutrition, make them an ideal partner to translate Chupa Chups’ distinguishable brand equities and flavours into the ice cream category.”
About Chupa Chups
Chupa Chups®, the iconic lollipop brand, was launched in Spain back in 1958. It has very much become a part of popular culture and a generic name for round lollipops in many countries. The famous flower logo of the lollipop was designed by the artist Salvador Dalí himself in the late 1960s. Today, Chupa Chups® is the most popular and consumed lollipop in the world; one out of four lollipops sold worldwide is a Chupa Chups®. Every year, billions of these high quality lollipops, with a huge variety of flavours in eye catching colourful wrappers, are enjoyed by people of all ages in 150 countries. Chupa Chups® is a truly global brand.
Over the years, the magic and brand values of Chupa Chups® have expanded into new products on the wish list of its fans. Chupa Chups® has developed a lifestyle licensing programme which is rapidly expanding into its key markets. The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal, Chupa Chups® offers endless possibilities to create unique retail experiences. Chupa Chups® is the perfect treat for your senses to make life less serious!
For further information, please visit: www.chupachupsuniverse.com
About Perfetti Van Melle
Perfetti Van Melle, the third largest confectionery group in the world, is a privately owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands such as Mentos®, Airheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents. In addition to these global brands, Perfetti Van Melle offers a wide range of products, the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the group’s keys to success.
Moreover, the global confectionery player Perfetti Van Melle Group develops successful licensing programmes with some of its most popular brands: Chupa Chups®, Airheads®, Mentos® and Frisk®.
For further information, please visit: http://www.pvmlicensing.com
Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.
Beanstalk offers a breadth of services including brand representation, manufacturer representation, retailer partnerships, creative services, approvals management, legal and financial services, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products.
The company is headquartered in New York, with offices in London, Miami, and Cincinnati, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is part of the DAS Group of Companies.
About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.