London, UK, September 14, 2018 – The first original American bar and grill brand, TGI Fridays™ has partnered with Manchester Drinks, a UK-based manufacturer, to launch a range of TGI Fridays™-branded ready-to-drink cocktails. Beanstalk, TGI Fridays’™ brand extension licensing agency, brokered the agreement.
TGI Fridays™ is recognised for its personalised service, authentic American food and fun cocktails. This new range of ready-to-drink cocktails leverages the brand’s Friday celebration feeling and allows fans and cocktail lovers to enjoy delicious blends from the TGI Fridays™ cocktail menu in the comfort of their own home.
Specifically selected from the brand’s extensive cocktail menu, the ready-to-drink cocktails are available in Passionfruit Martini, Pink Punk Mojito and Long Island Iced Tea, and contain no artificial colours or flavours. The ready-to-serve cocktails launched in September in 500ml bottles exclusively at Tesco stores across the UK.
Chris Phylactou, Vice President of Global Licensing, Strategic Sourcing and Brand Protection at TGI Fridays™ commented: “For the first time, TGI Fridays™ is set to launch a range of signature ready-to-drink cocktails for the UK market. Since 1965, our skilled mixologists have delivered the most innovative cocktails with the tastiest ingredients in-restaurant, with a history of over 500 cocktails on-menu. Through this collaboration between TGI Fridays’™ and Manchester Drinks’ expert teams we are thrilled to offer fans of our restaurants the opportunity to enjoy TGI Friday’s™ cocktails in between restaurant visits, as they have been able to do in the US for many years.”
‘‘TGI Fridays™ is renowned for its sociable atmosphere and the celebration of that Friday feeling, something all of us can relate to. We have identified a strong opportunity to attract shoppers to the Ready-to-Serve fixture by offering the adventure and innovation of the TGI Fridays™ cocktail menu in stores” said Richard Benjamin of Manchester Drinks. ‘‘We are delighted to launch our range of pre-mixed cocktails, which provide a simple way for consumers to enjoy the authentic taste of TGI Fridays’ cocktails at an affordable price.’’
Lisa Reiner, Managing Director of Beanstalk for Europe and Asia Pacific, says: “As TGI Fridays™ is recognised for its authentic American food and famous cocktails, Manchester Drinks, a leader in the ready-to-drink cocktail market, is an ideal partner to translate the brand’s cocktail heritage into products for consumers to enjoy outside of the restaurants. The new product range perfectly captures the essence of the brand and allows fans to re-create signature TGI Fridays™ cocktails at home.”
About TGI Fridays
As the original casual dining bar and grill, TGI Fridays™ offers authentic American food and legendary cocktails, served with genuine personal service. Bringing people together to socialize and celebrate the freeing and liberating spirit of “Friday” was the concept’s founding premise, from which the brand promise “In Here, It’s Always Friday®” was born. To share that social Fridays™ experience all over the world, TGI Fridays™ proudly serves guests with over 900 restaurants in more than 58 countries. TGI Fridays™ has 84 restaurants nationwide in the UK (2018).
TGI Fridays™ believes in having a good time, but also in the importance of drinking responsibly. Additionally, its Responsible Business Program is focused on positively impacting the communities it serves. For more information, visit www.fridays.com.
About Manchester Drinks
Established in 2005, Manchester Drinks is a leader in the UK ready-to-drink market and provides a wide range of award-winning own-label and branded cocktails in bottle, can and freezable pouch formats, as well as flavoured shots. The company also offers a range of non-alcoholic, portable fruit squash products.
Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.
Beanstalk offers a breadth of services including brand representation, manufacturer representation, icon representation, retailer partnerships, STUDIO B creative services, approvals management, legal and financial services, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products.
The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the DAS Group of Companies.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.